We're looking for a creative, detail-oriented Email Marketer with 2-3 years of hands-on experience in building, managing, and optimizing email campaigns. This role is ideal for someone who can write compelling copy, design conversion-friendly drip campaigns, and also understands the numbers--open rates, click-through rates, and coupon redemption.
You'll play a key role in driving user engagement and conversions for our products through well-crafted, performance-driven email journeys.
Responsibilities:
Plan, write, and execute engaging email drip campaigns for different stages of the customer journey (onboarding, upsell, reactivation, etc.).
Stay updated with email marketing trends, tools, and compliance (CAN-SPAM, GDPR, etc.).
Own the end-to-end email creation process, from brief, copy, and design coordination to testing and deployment.
Monitor, analyze, and optimize campaign performance metrics like open rate, click rate, conversion rate, and coupon code usage.
Conduct A/B testing on subject lines, send times, and content to improve results.
Maintain a clean and well-segmented email list for targeted campaigns.
Requirements
2-3 years of experience in email marketing, preferably in SaaS, e-commerce, or tech.
Strong copywriting skills with a knack for persuasive, concise messaging.
Experience with email marketing tools like Klaviyo, Customer.io, Dotmailer, or similar.
Comfortable using analytics tools to track and optimize campaign performance.
A creative mindset paired with strong attention to detail.
Understanding of customer segmentation and lifecycle marketing.
Ability to interpret campaign data and take action accordingly.
Familiarity with HTML/CSS for email formatting.
Bonus
Experience running email campaigns for Shopify apps or digital products.
* Experience using tools like Figma, Canva, or Photoshop for email design collaboration.
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