Job Description

About HST Global

HST Global in Bangalore is a division of the Hy-Vee IT team named as the Helpful Smiles Technology Center based in the West Des Moines, Iowa, US. Hy-Vee IT (HST) supports Hy-Vee\xe2\x80\x99s business growth and modernization needs by accelerating the adoption of technology across enterprise operations. Hy-Vee offers employees a unique opportunity to transform technology at Hy-Vee, understand different markets and cultural dynamics, as well as the opportunity to work locally and remotely on IT challenges. Hy-Vee IT is looking to expand its capabilities in software development and delivery with roles such as agile, fullstack, and data analysts based out of the HST Global. HST Global will serve the entire IT organization across roles and functions.



Job Title: Senior Email Marketing Specialist

Department: Marketing

FLSA: Exempt
General Function:

• Responsible for the end-to-end creation, design, development and tracking of email marketing campaigns.

Core Competencies * Partnerships

• Growth mindset
• Results oriented
• Customer focused
• Professionalism

Reporting Relations:
Accountable and Reports to: Digital Marketing Manager
Positions that Report to you: None

Primary Duties and Responsibilities:

• Works closely with team members to write and design engaging email campaigns for the

enterprise. * Builds engaging email templates in HTML/CSS that are mobile-friendly and responsive.

• Drives ideation and execution of A/B tests to drive engagement and activation.
• Recommend strategies for success including segmentation, audience identification, and

personalization opportunities * Identify and troubleshoot performance issues or ESP errors that arise in campaign set up or

deployment. * Remains aware of and applies current email and mobile industry best practices, emerging

technologies, and channel developments. * Proactively develop and implement strategies and tactics to increase email opt-in, open rate,

click through, conversion and retention while minimizing opt-out * Monitors and manages email lists, deliverability and ensures legal compliance.

• Assists in building and deploying automated and trigger based campaigns
• Helps mentor and grow capabilites of Email Marketig Team
• Partner with analytics resources to understand and improve campaign performance.
• Reports to work when scheduled and works expected number of hours.

Secondary Duties and Responsibilities:

• Collaborates with stakeholders and business units in strategic discussions, goal setting, and

best practices. * Performs other job-related duties and special projects as required.

• Participates in company and team meetings.

Knowledge, Skills, Abilities, and Worker Characteristics:

• Adobe Creative Cloud, HTML/CSS, Google Analytics, familiarity with database structures,

strong verbal and written communication skills, strong organizational skills, attention to detail * Commitment to the Hy-Vee Mission and a willingness to promote the values of the company

• Good verbal and written communication skills; Attention to detail
• Strong interpersonal skills; ability to relate to and interact with people in a friendly,

professional manner; Team player

Education and Experience:

• Bachelors degree; 5+ years experience in a relevant field

Physical Requirements:

• Must be physically able to perform sedentary work: occasionally lifting or carrying objects of

no more than 10 pounds, and occasionally standing or walking. * Must be able to perform the following physical activities: stooping, kneeling, crouching,

reaching, handling, fingering, grasping, feeling, talking, hearing and repetitive motions.

Working Conditions:
The duties of this position are performed in a general office setting. There is weekly pressure to meet
deadlines.
Equipment Used to Perform Job:
Standard office equipment including telephone, 10-key calculator, copier, fax, PC with word processing and
spreadsheet software.
Financial Responsibility:
None.
Contacts:
Has daily contact with stores, suppliers/vendors, and the general public.
Confidentiality:
Has access to confidential information including knowledge of advertising rates, pricing information, and
store sales.

HST Global