who can plan, create, and manage email campaigns for our e-commerce website. The ideal candidate must also have
good hands-on knowledge of WhatsApp Marketing
to support promotions, customer engagement, and sales growth.
This role focuses on
driving conversions, increasing repeat purchases, and improving customer communication.
Key Responsibilities :-
Email Marketing :-
Plan and execute email marketing campaigns for promotions, product launches, and seasonal offers.
Create and manage email flows such as welcome emails, abandoned cart emails, order confirmation, and post-purchase emails.
Write clear, engaging, and spam-free email content.
Design email templates using email marketing tools.
Segment email lists based on customer behavior, purchase history, and engagement.
Monitor email performance (open rate, CTR, conversion rate).
Improve deliverability and follow best email marketing practices.
WhatsApp Marketing :-
Plan and run WhatsApp marketing campaigns aligned with email promotions.
Use WhatsApp Business or WhatsApp API tools for broadcast messages and automation.
Send order updates, offers, cart reminders, and follow-up messages.
Segment customers for targeted WhatsApp campaigns.
Ensure opt-in compliance and avoid spam practices.
Track WhatsApp campaign results and optimize messages.
Required Skills & Qualifications:-
Strong knowledge of Email Marketing for e-commerce.
Good hands-on experience with WhatsApp Marketing.
Experience with email tools like Klaviyo, Mailchimp, Brevo, MoEngage, or similar.
Familiarity with WhatsApp API tools such as WATI, Interakt, AiSensy, or similar.
Basic understanding of e-commerce platforms (Shopify, CS-Cart, WooCommerce, etc.).
Ability to write persuasive and clear copy in English (Hindi is a plus).
Strong analytical and reporting skills.
Preferred Experience:-
1-4 years of experience in Email Marketing or Lifecycle Marketing.
Experience working with D2C or e-commerce brands.
Knowledge of customer segmentation, automation, and personalization.
Job Type:
Full-time
Pay
: ₹20000.00 - ₹30,000.00 per month
Qualification
:-Graduate
Schedule
:
Day shift
2nd and 4th Saturday off
Expected Experience : 2 - 3 years