Job Description

- Produce and execute all email and SMS campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling.- Support various strategic programs via manual and triggered campaigns across the customer lifecycle, including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails.- Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.- Manage and execute email/SMS marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders.- Use customer data, such as web behavior, to drive the message and content personalization.- Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements. - Testing includes subject lines, message content, CTAs, customer cohorts, and segments, send time, and new features intended to drive performance lift. (ref:updazz.com)

Skills Required