We're looking for a Email Marketing Manager who knows the ins and outs of email marketing and can also wear a few other hats. If you've got experience driving leads, building brand credibility, and keeping a close eye on performance metrics -- especially in a B2B or BPO environment. Lead our email marketing efforts while also supporting LinkedIn growth, social content, lead generation, and brand visibility through reviews, awards, and content like blogs and case studies.
Key Responsibilities
Email Marketing
Plan, write, and manage targeted email campaigns for prospecting, nurturing, and upselling.
Create segmented lists, set up automation workflows, and optimize for performance.
Analyse open rates, CTRs, and conversions to keep improving campaign outcomes.
LinkedIn & Lead Generation
Manage our LinkedIn strategy -- company page, leadership presence, and content calendar.
Share thought leadership, case studies, and BPO-specific insights to attract quality leads.
Partner with sales to ensure alignment between lead gen campaigns and actual pipeline needs.
Brand Reviews & Recognitions
Proactively manage our online reputation (Google Reviews, Clutch, G2, etc.).
Gather and showcase client testimonials to build trust with prospects.
Research and apply for relevant awards and recognitions to boost credibility.
Social Media & Content
Coordinate regular posts on LinkedIn and other relevant platforms.
Collaborate on blogs and case studies that highlight our BPO services and client success stories.
Website & Performance Tracking
Monitor traffic, engagement, and lead form performance on the website.
Report on key marketing KPIs and look for ways to drive better results.
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Requirements
3-6 years of experience in digital marketing, with proven success in email marketing and B2B lead generation (BPO or outsourcing experience is a big plus).
Familiarity with tools like HubSpot, Mailchimp, ActiveCampaign, or similar platforms.
* Proactive, organized, and able to manage multiple projects at once.
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