Email Marketing Manager

Year    Kolkata, West Bengal, India

Job Description


Bring more to life.Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?At Phenomenex, one of 15+ operating companies, our work saves livesxe2x80x94and were all united by a shared commitment to innovate for tangible impact.Youll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danahers system of continuous improvement, you help turn ideas into impact innovating at the speed of life.Phenomenex isnt your typical scientific company. Founded nearly 40 years ago, Phenomenex is a global technology leader committed to developing novel analytical chemistry solutions that solve the separation and purification challenges of researchers, advancing the future of scientific analysis and investigation, ensuring the quality of essentials like your food, water, shampoo, and even cold medication. Be part of our global success and together, we accelerate the discovery, development and delivery of solutions that safeguard and improve human health.Learn about the which makes everything possible.The Email Marketing Manager is responsible for developing and deploying effective email marketing campaigns to support key initiatives. The person in this role will manage all aspects of email marketing campaign execution, including segmentation, A/B testing, QA, copywriting, editing, scheduling, and continually evaluating these for improvements.This position reports to the Sr. Manager, Digital Marketing Operations, is part of the Digital Marketing team and will be fully remote, based in India.In this role, you will have the opportunity to:

  • Responsible for email marketing strategy development and execution, including building emails and campaign automation, copywriting, coordination, segmentation, scheduling, and analyzing campaign performance to drive customer engagement and conversion.
  • Leverage customer data to drive personalization and perform A/B testing to define and execute enhancements to conversion rates and campaign ROI.
  • Conduct QA for emails, landing pages, forms, campaign canvas, and automated processes.
  • Manage global email marketing calendar and ensure alignment with strategic objectives and regional priorities, while mitigating email frequency to maintain high customer engagement.
  • Support strategic objectives via deployment of manual and triggered campaigns across the customer lifecycle including nurturing, retention, win-back, post-purchase, and loyalty.
The essential requirements of the job include
  • Bachelors degree in Marketing, Digital marketing, or related field required.
  • 5+ years proven experience and demonstrated results with email marketing.
  • Hands-on experience with Marketing Automation tools (ex. Eloqua), Customer Relationship Management software (ex. Microsoft Dynamics), and email performance optimization tools.
  • Strong copywriting/editing skills, and basic email CSS and HTML coding experience.
  • In-depth knowledge of segmentation, A/B testing, lead generation, and engagement.
.It would be a plus if you also possess previous experience in:
  • Detailed knowledge of email regulations, best practices, and compliance internationally.
  • Strong independent project management, time management, and organizational skills.
  • Must have superior communication skills, and ability to collaborate well with others
Phenomenex, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether its a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at .At Phenomenex we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a remote work arrangement in which you can work remotely from your home. Additional information about this remote work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Phenomenex can provide.Join our winning team today. Together, well accelerate the real-life impact of tomorrows science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.For more information, visit .At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

Danaher

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Job Detail

  • Job Id
    JD3688639
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Kolkata, West Bengal, India
  • Education
    Not mentioned
  • Experience
    Year