Job Description

Position: Email Marketing Manager
Job Type: Full-Time - 100% Remote
Working hours: US Timezone (PST)
About Our Client
Our client is on a mission to help men look good and feel good--effortlessly. Their premium yet accessible menswear is designed with real bodies in mind and sold directly to consumers. With rapid growth across DTC, Amazon, retail, and wholesale channels, we're building a brand that blends great product with purpose--and we're just getting started.
The Role
We're looking for a strategic and execution-oriented Email Marketing Manager to own our Email and Flow programs within the Owned Media team. Your #1 goal will be to grow Customer Lifetime Value (LTV) by turning one-time buyers into loyal repeat customers, and subscribers into new customers.
You'll be responsible for the strategy, build, execution, and performance of all lifecycle flows, promotional campaigns, and post-purchase communications. This role sits at the intersection of data, creative, and brand storytelling--with a mandate to drive retention, repeat rate, and attachment rate through world-class CRM strategy.
Responsibilities

• Lifecycle Strategy & Execution: Own and optimize all email flows (welcome, abandonment, post-purchase, winback, cross-sell, etc.)
• Partner with Growth and Analytics teams to segment audiences by behavior, intent, and lifecycle stage
• Run A/B tests across subject lines, content blocks, timing, and incentives to improve engagement and conversion
• Drive incremental revenue through owned media--measured by RPS, LTV, and CAC-to-LTV ratio
• Campaign Management: Develop and deploy email campaigns for product drops, seasonal sales, and brand storytelling moments
• Collaborate cross-functionally with Creative, Product, and Performance teams to ensure alignment on key brand and revenue moments
• Build briefs and manage creative execution to align with brand tone, performance best practices, and KPIs
• Data-Driven Optimization: Monitor performance daily, weekly, and monthly to identify trends and actionable insights
• Partner with Analytics to build reports, dashboards, and attribution models that reflect true business impact
• Analyze churn cohorts, flow completion, and deliverability metrics to continuously improve outcomes
• Platform Management: Own and optimize ESP (e.g., Klaviyo), integrations, and tech stack that powers our CRM
• Ensure strong list health, compliance with email best practices, and deliverability excellence

Requirements

• 3-5 years of hands-on email marketing experience at a high-growth DTC or eCommerce brand

• Strong understanding of lifecycle marketing, segmentation, and retention frameworks
• Proven track record of driving LTV, AOV, and repeat purchase rate through owned media
• Analytical and highly fluent in marketing metrics--comfortable making decisions using data
• Experience with ESPs like Klaviyo
• Excellent communication skills and cross-functional collaboration abilities
• Bonus: Experience with SMS, push, or broader retention channels

What You'll Love About This Role

• You'll have the freedom to own a high-impact, high-visibility channel
• You'll shape the post-purchase customer experience for millions of customers
• You'll work with a brand that blends humor, style, and heart--backed by performance
• You'll be part of a scrappy, ambitious, and fun team redefining what effortless comfort means in apparel

Skills Required