Job Description

About the Role:

We are hiring a results-driven Email Marketing & Lead Generation Specialist to join our growing marketing team. The ideal candidate will be responsible for identifying B2B prospects, managing outreach campaigns, and generating high-quality leads across various industries through targeted email marketing strategies.

Key Responsibilities:

Lead Research & Data Mining: Identify and mine decision-makers and key contacts from industries such as hospitality, corporate, events, institutions, etc. Build and maintain a well-organized B2B lead database using tools like LinkedIn, Apollo, ZoomInfo, or other web-based sources. Email Campaign Strategy & Execution: Plan and execute cold email outreach campaigns targeting relevant industry segments. Write compelling, personalized outreach emails and test variations to improve performance. Set up and manage email sequences and drip campaigns. Lead Nurturing & Reporting: Monitor email performance (open rates, replies, CTRs, conversions) and optimize accordingly. Qualify and pass high-quality leads to the sales team with proper documentation. Maintain campaign performance reports and provide regular updates.
Requirements:

Minimum 3+ years of hands-on experience in B2B email marketing and outbound lead generation. Proficiency with email outreach and automation tools (e.g., Lemlist, Instantly, Mailshake, Apollo). Strong understanding of email personalization, segmentation, and deliverability best practices. Familiarity with CRM systems like HubSpot, Zoho, or Salesforce. Excellent written English and communication skills. Ability to work independently and manage multiple outreach campaigns simultaneously.
Preferred Qualifications:

Experience in lead generation for franchise or catering businesses is a plus. Familiarity with LinkedIn outreach tools and cold prospecting strategies. Background in hospitality, events, or foodservice industry targeting is a bonus.
Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹45,000.00 per month

Benefits:

Health insurance Provident Fund
Work Location: In person