Job Description

We're looking for a proactive and data-driven Email Marketing & Google Ads Specialist to join our marketing team. This role supports end-to-end execution of digital campaigns - from planning and building email workflows to managing Google Ads for lead generation.
You'll work closely with content, design, and sales to execute campaigns that improve engagement, accelerate the funnel, and drive measurable growth.
Key Responsibilities
Build, schedule, and launch email campaigns and automated workflows using platforms like HubSpot, Mailchimp, or similar.
Manage audience segmentation, personalization settings, and database hygiene.
Set up and optimize Google Ads campaigns across Search, Display, Performance Max, and remarketing.
Conduct keyword research and refine targeting strategies based on campaign performance.
Collaborate with the content and design teams to ensure email layouts, assets, and messaging are aligned with campaign objectives.
Implement A/B tests on subject lines, layouts, timing, and audiences to improve engagement.
Set up conversion tracking, lead routing, and required integrations with analytics and CRM systems.
Monitor campaign performance and deliver weekly/monthly reports with actionable insights.
Support cross-functional marketing initiatives, including landing page updates, analytics, and alignment with sales teams.
Required Skills & Qualifications
2 4+ years of hands-on experience in email marketing and Google Ads campaign management.
Strong understanding of digital marketing funnels and lead-generation workflows.
Proficiency in marketing automation and CRM systems (HubSpot, Mailchimp, Marketo, etc.).
Experience optimizing PPC campaigns for CPA, ROAS, and conversion volume.
Strong analytical skills with the ability to interpret data and make optimization recommendations.
Familiarity with Google Analytics, Looker Studio, or other reporting tools.
Attention to detail, organizational skills, and the ability to manage multiple campaigns simultaneously.
Nice-to-Have Skills
Experience with LinkedIn Ads or Meta Ads.
Basic HTML for email formatting.
Background in B2B or SaaS marketing.
Google Ads Certification / HubSpot Email Certification.

Skills Required