Job Description

Email Marketing Expert - (Gurugram, India; UK Hours)

Location:

Gurugram, (India)

Hours:

Full-time, UK hours overlap (minimum 3-4 hours)

Reports to:

Account Lead / Growth Lead (UK)

Type:

Full-time (or contractor)

Role Summary

We're a UK-based agency hiring an

Email Marketing Expert

to own lifecycle strategy and execution across multiple clients using

Mailchimp

and

Klaviyo

. You'll build high-performing flows, campaigns, and segments; improve deliverability; and report on revenue impact. Ideal for someone hands-on, analytical, and creative with strong copy/offer instincts and comfort collaborating with design and video teams.

Responsibilities

Strategy & Planning:

Define email/lifecycle strategy per client (audiences, offers, cadence, content calendar, testing roadmap).

Flows & Automation:

Build/optimise core flows--welcome, browse/cart abandonment, post-purchase, winback, replenishment, lead nurture, review/U CG requests.

Segmentation & Personalisation:

Create ICP-aligned segments (RFM, engagement tiers, lifecycle stages); dynamic content and conditional splits.

Campaigns:

Plan and ship weekly/monthly campaigns; craft subject lines, preview text, and CTAs; coordinate creative with design/video.

Deliverability & Compliance:

Manage list hygiene, warming, sunsetting, and inbox placement; ensure

SPF/DKIM/DMARC

alignment; adhere to

GDPR/PECR/CAN-SPAM

.

Analytics & Reporting:

Track & improve CTOR, clicks, revenue per recipient, flow revenue %, unsubscribes, spam rates; own monthly reporting and insights.

Integrations:

Connect Klaviyo/Mailchimp with websites and ecommerce (e.g., Shopify/Woo), forms, pop-ups, and UTM standards.

Testing:

Run structured A/B tests (subject lines, send times, offers, creative, layout, dynamic blocks); document learnings.

Templates & Production:

Build responsive templates; QA links, images, alt text, dark-mode, accessibility; ensure brand consistency.

Requirements

Must-haves

3-5+ years in email/lifecycle marketing with direct

Mailchimp

and

Klaviyo

experience. Proven results improving revenue from flows and campaigns across multiple accounts. Strong grasp of segmentation, attribution, and deliverability best practices. Comfortable with light HTML/CSS edits inside ESP builders; excellent English for subject lines/copy. Data-driven mindset; confident turning dashboards into clear recommendations.

Nice-to-haves

Ecommerce experience (Shopify/Woo), form/lead magnet strategy, SMS (Klaviyo), and referral programs. Experience with lead scoring, RFM modelling, and predictive segments. Basic design skills (Canva/Figma) for rapid creative iterations.

Tools

Klaviyo, Mailchimp, Google Analytics/GA4, Looker Studio (dashboards), Shopify/WooCommerce integrations, Opt-in/popup tools, Canva/Figma (with design support), Google Sheets/Docs, Notion/Asana.

KPIs (per client; calibrated to baseline)

Flow Revenue Contribution:

% of total store/lead revenue from automations.

Revenue per Recipient (RPR)

and

Click-to-Open Rate (CTOR)

for campaigns.

List Health:

growth rate, active % (90-day), unsubscribe & spam complaint rates.

Deliverability:

inbox placement indicators, bounce rate, sender reputation.

Testing Velocity:

?2-4 meaningful tests/month with documented learnings.

Working Arrangement

Remote from India; operate "in the background" to keep email programs on track. Daily async updates; UK-time standups, reviews, and monthly reporting calls.

How to Apply

Send your CV/LinkedIn and examples (screenshots or read-only links, redacted as needed):

2-3 automation flows (before/after metrics). 2 recent campaigns with results (RPR, CTOR, revenue/goal). A short note on your deliverability approach (warming, sunsetting, DMARC/SPF/DKIM) and a test you'd run in month one.
Job Type: Full-time

Pay: ₹40,000.00 - ₹80,000.00 per month

Benefits:

Paid time off
Work Location: In person