Proficiency in email marketing platforms, such as Mailchimp or Constant Contact
Strong analytical skills and ability to use data to drive decision-making
Excellent written and verbal communication skills
Creative mindset and ability to think outside the box
Strong attention to detail and organisational skills
Ability to work independently and as part of a team
Knowledge of HTML and CSS is a plus
Roles And Responsibilities
Develop and execute email marketing campaigns to drive engagement and conversion
Segment and manage email lists to optimize deliverability and engagementAnalyze email campaign performance, including open rates, click rates, conversions, and ROI.
Create and optimize email templates and landing pages
Implement A/B testing to improve email performance
Stay up-to-date with industry trends and best practices in email marketing
Collaborate with cross-functional teams to align email marketing with overall marketing strategy
Assist in the development of email marketing strategies and plans
Ensure all content adheres to brand voice, tone, and objectives.