Job Description

About the Role

We are seeking a detail-oriented and results-driven Email Marketing Executive to join our digital agency. In this role, you will be responsible for building qualified email databases and executing targeted email campaigns to generate high-quality leads for our SEO, web development, and app development services.

Key Responsibilities

Data Mining & Research:

Source and compile qualified email contacts of business owners, marketing managers, and decision-makers who may need SEO, web development, or app development services

Target Identification:

Research and identify potential clients including startups, SMEs, e-commerce businesses, and companies with outdated websites or digital presence

Database Management:

Build, organize, and maintain accurate email databases segmented by industry, business size, technology needs, and service requirements

Lead Generation:

Design and execute email marketing campaigns to generate qualified leads for SEO services, website development, and mobile app development projects

Email Campaign Creation:

Develop compelling email content highlighting our digital services, case studies, and value propositions that resonate with potential clients

Compliance Management:

Ensure all email marketing activities comply with GDPR, CAN-SPAM, and other relevant data protection regulations

Performance Tracking:

Monitor campaign metrics including open rates, click-through rates, and conversion rates to optimize future campaigns

List Hygiene:

Regularly clean and update email lists to maintain high deliverability and sender reputation

A/B Testing:

Conduct tests on subject lines, content, and send times to improve campaign performance
Required Qualifications

1-3 years of experience in email marketing, B2B lead generation, or digital marketing Proven experience in prospecting and building email databases targeting businesses in need of digital services Understanding of the digital services industry (SEO, web development, app development) and ability to identify potential clients Strong understanding of email marketing best practices and compliance regulations Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, SendGrid, or similar) Excellent research skills with ability to identify businesses that need digital transformation Strong written communication skills to craft compelling service-oriented emails Strong attention to detail and data accuracy Proficient in Microsoft Excel/Google Sheets for data management
Preferred Skills

Experience in lead generation for digital agencies or IT services companies Knowledge of B2B marketing strategies Understanding of SEO, web design, and app development terminology Knowledge of data enrichment tools and lead generation platforms (LinkedIn Sales Navigator, Hunter.io, etc.) Analytics mindset with ability to interpret campaign data and optimize for conversions
Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits:

Work from home
Work Location: Remote