Job Description

About the Role:

We are looking for a talented and results-driven Email Marketing Specialist with 2-3 years of hands-on experience to join our in-office team. The ideal candidate will have a proven track record in planning, executing, and optimizing B2B email campaigns for international markets (UK, USA, Dubai, Germany), and should be well-versed in email tools, automation, and conversion strategies.

Key Responsibilities:

Plan, build, and execute effective email campaigns for different customer segments

Create automation workflows and drip sequences for nurturing and converting leads

Write clear, compelling email copy with strong call-to-actions (CTAs)

Design emails using tools like Mailchimp, Klaviyo, or similar platforms

Manage email lists, including lead segmentation, list hygiene, and growth

Monitor, analyze, and report on campaign performance (open, click, conversion rates)

Manage communication with leads and support the sales team until deals are closed

Collaborate with internal technical and creative teams to align messaging and execution

Ensure all emails comply with industry policies and deliverability standards

Apply email warm-up strategies, and set up domains using DMARC, SPF, DKIM records

Required Skills & Expertise:

2-3 years of proven experience in email marketing

Strong working knowledge of tools like Mailchimp, Klaviyo, ActiveCampaign, or similar

Experience handling clients from the UK, USA, Dubai, and Germany

Deep understanding of:

Campaign strategy, automation, and performance optimization

Email list segmentation and lead nurturing tactics

Copywriting and email design best practices

Analytics and tracking (A/B testing, engagement metrics, etc.)

Familiarity with pre-campaign technical setups (DMARC, SPF, DKIM, MX records)

Knowledge of email warm-up strategies to maximize inbox deliverability

Strong communication skills and client-facing confidence

B2B marketing experience is highly preferred

Job Type: Full-time

Pay: ₹300,000.00 - ₹420,000.00 per year

Benefits:

Health insurance
Schedule:

Day shift Monday to Friday
Work Location: In person