Job Description

Job Summary:

We are seeking a results-driven

Email Marketing Executive

with hands-on experience in

lead generation

through email campaigns, particularly targeting clients in the

USA and Canada

. The ideal candidate should have experience managing

email lists of 400+ contacts

, be skilled in using

email marketing tools

(like Mailchimp, Sendinblue, or Lemlist), and possess strong knowledge in

data extraction tools

to build and enrich prospect databases. The primary goal is to generate qualified leads for website development and design services.

Key Responsibilities:

Design and execute

targeted B2B email campaigns

focused on lead generation for website development and design. Manage and grow email databases (

400+ active email IDs

) segmented by industry, location, and other criteria. Use email marketing tools (e.g., Mailchimp, Lemlist, Klaviyo, GMass, Woodpecker, etc.) to run automated drip campaigns and track performance. Extract and validate B2B data using tools like

Apollo.io, ZoomInfo, Skrapp, Hunter.io, Lusha, Snov.io, etc.

Personalize outreach to improve open rates and conversion. Analyze performance metrics (open rate, click-through rate, bounce rate, etc.) and continuously optimize campaigns. Use LinkedIn, cold emailing, and prospecting tools to reach decision-makers (CEOs, Marketing Heads, Founders, etc.). Maintain CRM records and pipeline management using tools like

HubSpot, Zoho CRM, or Pipedrive

. Research market trends and identify new opportunities in the US and Canadian markets.

Required Skills and Qualifications:

Minimum 1-5 years of experience in

email marketing and lead generation

, especially in the B2B tech or digital services space. Strong knowledge of

email marketing platforms

(Mailchimp, ActiveCampaign, etc.). Experience using

data scraping or email extraction tools

. Familiarity with

CAN-SPAM

and

GDPR

compliance in email campaigns. Strong written communication skills for writing personalized outreach messages. Understanding of

US and Canadian business culture

and time zones. Prior experience in lead generation for

website design/development

services is a big plus.
Job Type: Full-time

Pay: ?20,000.00 - ?35,000.00 per month

Schedule:

Monday to Friday
Work Location: In person