Job Description

Job Title: Email Marketing Executive - Retention

Company:-

Herbalmax Healthcare Pvt Ltd

Location:

Sector 19 Udyog Vihar, Gurgaon

Type:

Full-time/Onsite

Experience:

1-3 years preferred

Industry:

- D2C/Healthcare Supplement Industry

Salary:

Upto 35k

About the Role:

We're looking for a

performance-driven and customer-focused Email Marketing Executive

to lead and execute multi-channel retention campaigns, with a focus on

email, WhatsApp, push notifications

, and customer lifecycle strategies.

Your goal will be to

increase repeat purchases, reduce churn

, and

maximize customer lifetime value (CLTV)

through personalized, automated, and data-driven campaigns.

Key Responsibilities:

Plan and execute

retention-focused email, WhatsApp, and push notification campaigns. Develop

automated workflows

and trigger-based communications based on customer behavior (e.g. abandoned cart, inactivity, post-purchase). Segment customers based on lifecycle stage, engagement level, purchase history, and preferences. Launch and optimize

WhatsApp marketing flows

for re-engagement and promotions. Collaborate with content and design teams to create compelling, conversion-focused messages. Analyze campaign performance (CTR, open rate, CVR, churn, repeat rate) and optimize accordingly. Implement

A/B tests

on subject lines, creative, and timing to drive better engagement. Monitor and work to

reduce churn

and

increase customer retention

using win-back strategies. Partner with growth, product, and CRM teams to align on goals and drive cohesive campaigns. Generate insights to support strategies for increasing

Customer Lifetime Value (CLTV)

.

Requirements:

1-3 years of experience in

email and retention marketing

or similar role. Hands-on experience with tools like

Klaviyo, MoEngage, Clevertap, WebEngage, or similar

for email, push, and WhatsApp campaigns. Understanding of customer segmentation, lifecycle marketing, and personalization. Strong knowledge of

churn reduction strategies

and customer journey mapping. Analytical mindset with experience in campaign reporting and performance optimization. Good communication and collaboration skills. Experience in

eCommerce

, D2C, or app-based businesses.

Nice to Have:

Familiarity with

marketing automation

and customer journey orchestration tools. Knowledge of

CAN-SPAM, GDPR

, and WhatsApp Business messaging compliance. Experience working with loyalty or referral programs.

What We Offer:

A high-impact role in a fast-growing digital business Opportunities for growth and learning across channels Supportive team and flexible work culture Competitive compensation and benefits

How to Apply:

If interested kindly share your CV at hr@herbalmax.in or 7428829747.

Job Type: Full-time

Pay: ?20,000.00 - ?35,000.00 per month

Application Question(s):

Are you an immediate joiner? Are you comfortable with Onsite Gurgaon location? Are you comfortable with upto 35k salary? What is your current inhand salary? How many year of experience do you have with tools like Klaviyo, MoEngage, Clevertap, WebEngage, or similar for email, push, and WhatsApp campaigns? How many year of experience do you have in D2C/Healthcare supplement Industry?
Language:

English (Preferred)
Work Location: In person