Plan, create, and execute email marketing campaigns across various platforms
Build newsletters, drip campaigns, and customer nurturing flows
Segment email lists based on user behavior, demographics, and preferences
Write engaging subject lines, email content, and CTAs
Design email templates (drag-and-drop or basic HTML)
Conduct A/B testing to improve open rates, CTR, and conversions
Analyze campaign performance and provide insights for optimization
Maintain email list hygiene (cleaning invalid or inactive addresses)
Collaborate with marketing and sales teams to align campaign goals
Skills Required:
1-4 years of experience in Email Marketing
Hands-on experience with tools like Mailchimp, SendGrid, HubSpot, ActiveCampaign, or similar
Strong understanding of segmentation, automation, and email workflows
Good copywriting skills with the ability to craft compelling messages
Basic understanding of A/B testing and performance metrics
Familiarity with email deliverability best practices
Basic HTML knowledge is a plus (not mandatory)
Strong attention to detail and creativity
Nice to Have:
Experience with CRM tools
Knowledge of marketing funnels
Experience in B2B email campaigns
Ability to create simple graphics on Canva
Job Type: Full-time
Pay: ₹12,000.00 - ₹30,000.00 per month
Work Location: In person
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