Email Marketing Executive

Year    PB, IN, India

Job Description

Job Title: Email Marketing Executive



Location:

Mohali-On site

Job Type:

Full-Time

Experience:

2+ years preferred

Industry:

Web & Mobile App Development

Key Responsibilities:



Plan and execute B2B email marketing campaigns to promote web and mobile app development services. Build and manage email marketing lists, including segmentation based on user behavior, industry, or technology interests. Design and write compelling email content (subject lines, body copy, CTAs) that aligns with company goals. Work with design and content teams to create visually appealing email templates and automation workflows. Monitor campaign performance using tools like Mailchimp, HubSpot, or similar platforms. A/B test email subject lines, content, and send times for maximum engagement. Analyze campaign performance metrics (open rates, CTR, conversion rates, etc.) and generate reports for internal stakeholders. Ensure all campaigns comply with email regulations (GDPR, CAN-SPAM, etc.). Collaborate with the sales team to align email campaigns with lead generation goals and client outreach. Stay updated on email marketing trends, tools, and best practices, especially in the tech and SaaS industries.

Requirements:



Bachelor's degree in Marketing, Communications, or a related field. 2+ years of experience in email marketing, preferably in a tech or digital services company. Strong understanding of email marketing platforms (Mailchimp, HubSpot, ActiveCampaign, etc.). Experience with CRM systems and email automation tools. Excellent written communication skills with a strong attention to detail. Knowledge of web development and mobile app development services is a strong plus. Familiarity with lead generation strategies and customer journey mapping. Data-driven mindset with experience in analyzing and reporting on campaign performance.

Nice to Have:



Experience in B2B tech marketing or agency environment. Knowledge of HTML/CSS for email formatting. Basic graphic design skills using Canva, Adobe XD, or similar tools. Familiarity with SEO and content marketing.
Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹50,000.00 per month

Benefits:

Food provided
Application Question(s):

Availability for Face to Face interview in Mohali??
Language:

English (Required)
Work Location: In person

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Job Detail

  • Job Id
    JD4443178
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    PB, IN, India
  • Education
    Not mentioned
  • Experience
    Year