Job Description

Job Title: Email Marketer (B2B Lead Generation)

Location: Indore, Madhya Pradesh (On-Site)

Company: IBR Infotech Pvt. Ltd.

Experience Required: 2-3 Years

Employment Type: Full-time, On-site

About Us:

IBR Infotech is a growing IT services company specializing in cutting-edge web and mobile application development. We collaborate with businesses globally to deliver robust, scalable, and custom digital solutions. As we continue to expand, we are looking for a skilled Email Marketer to strengthen our B2B lead generation efforts.

Key Responsibilities:

Plan, execute, and optimize

email marketing campaigns

focused on

B2B lead generation

for web and app development services. Build and maintain targeted email lists of potential business leads. Write compelling subject lines, email copy, and CTAs aligned with the company's value proposition. Conduct market research to identify potential industries, decision-makers, and new business opportunities. Use tools like Mailchimp, Lemlist, or similar for cold outreach and email automation. Track email campaign performance metrics (open rate, CTR, bounce rate, etc.) and optimize based on analytics. A/B test various email strategies to improve engagement and conversion rates. Collaborate with the sales and marketing team to align lead generation goals and nurture campaigns. Ensure compliance with

email marketing regulations

(GDPR, CAN-SPAM, etc.).
Required Skills & Qualifications:

2-3 years of proven experience in

B2B email marketing

and

lead generation

. Strong understanding of

cold email strategies

and outbound marketing funnels. Familiarity with tools like

Hunter.io, Apollo, Snov.io, Mailchimp, Lemlist

, or similar platforms. Excellent written communication skills with a focus on crafting persuasive emails. Basic knowledge of CRM systems like HubSpot, Zoho, etc. Analytical mindset with experience in monitoring and reporting campaign performance. Ability to manage multiple campaigns simultaneously and meet deadlines.
Nice to Have:

Experience in the

IT services industry

(especially web and app development). Knowledge of LinkedIn outreach and multi-channel prospecting.
Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹70,000.00 per month

Benefits:

Flexible schedule Leave encashment Paid time off
Ability to commute/relocate:

Bengali Square, Indore, Madhya Pradesh: Reliably commute or planning to relocate before starting work (Preferred)
Application Question(s):

What's your current or last CTC?
Education:

Bachelor's (Preferred)
Experience:

Lead generation: 3 years (Required)
Work Location: In person