Job Description

Vacancy for Experienced candidates

We are looking for an experienced and performance-driven Email Marketing Specialist with 3-4 years of proven expertise in planning, designing, executing, and optimizing data-backed email campaigns. The ideal candidate is deeply skilled in marketing automation, segmentation, analytics, deliverability management, and creative campaign strategy.

Key Responsibilities

Develop and execute end-to-end

email marketing strategies

that drive engagement, conversion, and retention. Create, test, and optimize

email templates

with advanced personalization and responsive design. Build automated workflows, nurture sequences, and drip campaigns aligned with customer journey stages. Manage and maintain clean, segmented

subscriber databases

to ensure high deliverability and list hygiene. Implement

A/B and multivariate testing

for subject lines, send times, and creative elements to maximize performance. Track and analyze campaign results using KPIs such as open rate, CTR, conversion rate, and ROI. Optimize campaigns for

deliverability

, inbox placement, and sender reputation. Work closely with content, design, and sales teams to align messaging and tone across campaigns. Ensure compliance with

CAN-SPAM, GDPR

, and other email marketing regulations. Stay updated on emerging tools, technologies, and trends in email automation and CRM.

Preferred Experience

B2B marketing, SaaS, or market research industry background. Familiarity with

AI-driven personalization tools

and predictive email analytics. Experience with

cross-channel automation

(email, SMS, and push notifications).
Job Type: Full-time

Pay: ?13,000.00 - ?30,000.00 per month

Work Location: In person