We are seeking a results-driven and detail-oriented
Email Marketing Specialist
to join our marketing team. You will be responsible for developing, executing, and optimizing email marketing campaigns to drive customer engagement, generate leads, and support business goals.
Key Responsibilities:
Plan, create, and execute engaging email marketing campaigns aligned with brand voice and marketing goals
Develop email lists and maintain data hygiene across databases
Use A/B testing and data analysis to optimize open rates, click-through rates, and conversion metrics
Collaborate with content writers, designers, and sales teams to ensure consistency across messaging
Segment audiences for targeted campaigns and personalized messaging
Monitor campaign performance and generate performance reports
Ensure compliance with email marketing laws and best practices
Stay up to date with trends and technologies in email marketing
Requirements:
Proven experience in email marketing or digital marketing roles
Proficiency with email marketing platforms (e.g., Mailchimp, Klaviyo, HubSpot, Constant Contact)
Excellent written communication and copywriting skills
Ability to multitask and meet deadlines in a fast-paced environment
Preferred Qualifications:
Experience with marketing automation tools
What We Offer:
Competitive salary and performance bonuses
Opportunities for career growth and professional development
Collaborative and supportive team environment
Job Types: Full-time, Permanent, Fresher