Develop and execute email marketing strategies to support lead generation, customer retention, and brand awareness.
Create and manage email campaigns including promotional emails, newsletters, drip campaigns, and transactional emails.
Build email lists and segment audiences based on user behavior, demographics, and engagement levels.
Write engaging copy and collaborate with design for visually appealing emails.
Set up and optimize email automation workflows (e.g., onboarding, cart abandonment).
Collaborate cross-functionally with content, design, product, and sales teams to align messaging and timing.
Stay up-to-date with email marketing trends and technologies.
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