Job Description

Location:

Okhla Phase 2, New Delhi

Experience:

0-2 years

Timings:

11:30am to 8:30pm

Budget:

Upto 3.6LPA

Working days

: Mon - Sat (Last Saturday of the month is off)

Department:

Digital Marketing

Employment Type:

Full-time

About StarClinch

StarClinch is a dynamic and innovative platform revolutionizing the entertainment and event management industry. We connect clients with artists, performers, and event professionals, creating unforgettable experiences. At StarClinch, creativity meets technology to deliver user-centric solutions.

Overview:

As an

Email Marketing Executive

with 1-2 years of experience, you will be at the forefront of StarClinch' digital engagement efforts --

leading the execution, innovation, and optimization of email and WhatsApp marketing strategies

. You'll drive campaign performance using

AI-powered insights

,

drip marketing tactics

, and sharp audience targeting to boost engagement, conversion, and customer retention.

Key Responsibilities

Email & WhatsApp Campaign Execution

: Strategize, build, and deploy high-performing

email and WhatsApp campaigns

-- from ideation and copywriting to HTML design, testing, and launch -- while ensuring alignment with brand standards and compliance regulations.

Drip Campaign Management

: Design and manage automated

drip sequences

tailored to customer lifecycle stages -- including welcome flows, post-purchase engagement, reactivation, and loyalty triggers -- to increase retention and revenue.

AI-Driven Personalization

: Leverage

AI tools and automation platforms

to generate real-time personalization, predictive segmentation, and smart content delivery for increased engagement and performance lift.

Targeting & Segmentation

: Create data-led, behavior-based audience segments to ensure campaigns are relevant, timely, and contextual. Use demographic, transactional, and web behavior data for micro-targeting.

Campaign Calendar Ownership

: Maintain a well-structured campaign calendar aligned with marketing objectives, product launches, seasonal trends, and sales goals, while ensuring cohesive messaging across channels.

Creative & Content Collaboration

: Partner with design and content teams to develop visually engaging, conversion-focused creatives that reinforce brand identity and drive action.

Journey & Frequency Optimization

: Monitor and control message frequency and user journey flows to reduce fatigue, minimize churn, and improve long-term customer value.

Performance Analysis & Reporting

: Track and analyze key metrics such as open rates, CTR, conversions, bounce rates, unsubscribes, and ROI. Share actionable insights and data-driven recommendations for continuous improvement.

Innovation & Competitor Benchmarking

: Stay ahead of industry trends, platform updates, and competitor strategies. Identify and test new ideas, tools, and formats to enhance campaign efficiency and creativity.

Process & Technology Enhancement

: Recommend and implement process improvements, marketing tools, and AI-based enhancements to streamline execution and boost results.

Required Skills & Qualifications

Proven experience and proficiency in managing

Email and WhatsApp marketing programs

, including strategy, execution, and performance analysis. Proficiency and experience in running

Drip Campaigns.

Strong command of

marketing automation and AI-powered platforms

(e.g., Klaviyo, Mailchimp, HubSpot, etc.). Demonstrated ability to build and optimize

drip campaigns

across customer touchpoints. Proficiency in

HTML/CSS

, email rendering, and responsive design. Experience with

Google Analytics

, CRM systems, and data segmentation; knowledge of

SQL

is a plus. Solid understanding of

email regulations and compliance

(GDPR, CAN-SPAM, etc.). Strong analytical skills and attention to detail in campaign monitoring and reporting. Excellent written communication and copywriting skills. Highly organized, self-driven, and able to manage multiple projects simultaneously.
Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

Health insurance
Schedule:

Fixed shift Morning shift
Supplemental Pay:

Yearly bonus
Ability to commute/relocate:

Okhla Industrial Estate, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)
Education:

Bachelor's (Preferred)
Experience:

Drip Mrketing: 1 year (Required) WhatsApp Marketing: 1 year (Required)
Location:

Okhla Industrial Estate, Delhi, Delhi (Required)
Work Location: In person