Job Description

About the Role:

We are seeking a creative and data-driven

Email Marketing Specialist

who can blend strategy, design, and copywriting to create impactful campaigns. The role involves planning, writing, designing, and executing email campaigns that drive engagement, nurture leads, and boost conversions.

You'll be responsible for both the

technical execution

(tools, automation, segmentation) and the

creative content

(subject lines, body copy, storytelling) of our email marketing initiatives.

Key Responsibilities:

Plan, execute, and manage

email marketing campaigns

end-to-end -- from concept to delivery.

Write persuasive and engaging email copies

, newsletters, and promotional content aligned with brand tone and objectives. Develop and test

subject lines, CTAs, and creative content

for better engagement. Collaborate with the

design team

to produce visually appealing email templates. Manage and optimize

email lists, audience segmentation, and automation workflows.

Conduct

A/B tests

to refine messaging and improve open, click, and conversion rates. Track and analyze campaign performance metrics -- open rate, CTR, conversions, and unsubscribe rate -- and provide actionable insights. Maintain and update

email databases

, ensuring accuracy, hygiene, and compliance. Stay updated with

email trends, deliverability best practices, and content strategies.

Coordinate with marketing, sales, and content teams to align email communication with ongoing campaigns.

Content & Copywriting Responsibilities:

Create

engaging, brand-aligned email content

(newsletters, offers, product updates, drip campaigns, and customer stories). Craft

personalized, audience-specific content

that supports lead nurturing and conversion goals. Adapt writing style for different audiences (B2B/B2C) and campaign types. Collaborate with the content team to repurpose blog or social content into email-friendly formats. Ensure tone, grammar, and messaging consistency across all communications.

Required Skills & Qualifications:

Bachelor's degree in Marketing, Communications, English, or a related field. 1-5 years of hands-on experience in

email marketing and content writing

. Proficiency with tools such as

Mailchimp, HubSpot, Klaviyo, ActiveCampaign, or Sendinblue.

Strong command of

copywriting, storytelling, and content editing.

Familiarity with

HTML/CSS for email formatting

(basic knowledge preferred). Understanding of

marketing automation

, segmentation, and analytics. Ability to manage multiple campaigns and meet deadlines with attention to detail. Excellent communication and analytical skills.

Key Performance Indicators (KPIs):

Open Rate Click-Through Rate (CTR) Conversion Rate Email Engagement & List Growth Unsubscribe/Bounce Rate Campaign ROI
Job Types: Full-time, Permanent

Pay: ₹10,278.42 - ₹35,000.00 per month

Benefits:

Paid sick time Provident Fund
Work Location: In person