Job Description

Location:

Remote
--------------------

Work hours:

5AM - 2PM CST
We're looking for a results-driven and detail-oriented

Email & Marketing Automation Specialist

to support the daily execution and optimization of our multi-brand marketing operations. You'll be working closely with the Head of Email & Automation to manage high-performing email, SMS, WhatsApp, and push campaigns across brands.


If you have 5-6 years of hands-on experience in ESPs, CRM workflows, campaign setup, and automation QA--and want to contribute to a fast-paced, data-driven, and AI-powered marketing team marketing team--this role is for you.

Key Responsibilities:

-------------------------

Email Marketing Execution

Build, QA, and launch email campaigns in Brevo for different user segments (individual, corporate, admin) Create email drip flows based on lifecycle triggers (abandonment, quiz behavior, renewals, etc.) Work on segmentation, personalization, and A/B testing of subject lines and content

Use AI-powered copy and subject line optimization tools to improve engagement rates.

Automation Workflows

Set up and maintain marketing automation workflows using Brevo and Pipedrive Assist in the setup of SMS/WhatsApp/push notifications and outbound call reminders Monitor and report on automation performance and troubleshoot sync issues Implement AI-driven predictive workflows (e.g., send time optimization, churn prediction, product/course recommendations).

CRM Integration & Data QA

Perform weekly audits of data sync between backendBrevo/Pipedrive Ensure correct tagging, attributes, and custom event triggers for each user type and brand Maintain data hygiene across automation flows

Use AI-based anomaly detection tools to spot data sync or performance issues early.

Reporting & Optimization

Track campaign performance using internal dashboards or Looker Studio Share weekly insights on open rates, CTRs, bounces, unsubscribes, etc. Make recommendations to improve engagement and delivery

Use AI analytics to uncover hidden trends, segment behavior, and identify high-value user cohorts.

Team & Cross-Functional Coordination

Collaborate with content writers, developers, and QA team for smooth campaign execution Maintain checklists, SOPs, and documentation for recurring tasks Coordinate with Sales & Support for lead flow follow-ups and campaign timing

What You'll Need:

---------------------

Experience & Skills

5-6 years of hands-on experience in email marketing and automation Strong experience with

Brevo

,

Pipedrive

, and tools like

Make.com

,

Twilio

Ability to build automation flows, manage segmentation, and run cross-channel campaigns Eye for detail in QA, testing, and data mapping

Soft Skills

Highly organized with strong follow-through and time management Comfortable taking ownership and being proactive in campaign execution Analytical mindset with an ability to translate numbers into actions Excellent written English and communication skills

Bonus If You Have:

----------------------

Experience working in healthcare/ed-tech or certification-based platforms Familiarity with GDPR, CAN-SPAM, and compliance best practices Experience working in a remote, fast-paced marketing team





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