Job Description

Role: Email Marketing & Automation Specialist
Location: Noida Client Office
Time zone: IST
Employment Type: Full-Time (Deployed on Client Project)
Duration: 1 year minimum
Experience Required: 4+ Years in Email Marketing, Pardot, and Salesforce CRM
About the Role:
Were looking for a highly skilled and detail-oriented Email Marketing & Automation Specialist to join our agency team as a dedicated full-time resource for one of our key B2B SaaS clients. The selected candidate will work directly with the clients marketing team and manage end-to-end campaign execution via Pardot and Salesforce, helping drive engagement, qualified leads, and revenue impact.
Key Responsibilities:
Pardot Operations & Campaign Execution:

• Build, test, and execute email campaigns in Pardot.

• Ensure emails are optimized for responsiveness, engagement, and deliverability.

Segmentation & Audience Targeting:

• Create and manage static and dynamic lists.

• Develop segmentation rules based on user behavior, interest, lifecycle stage, or campaign goals.

Automation & Workflow Management:

• Set up automation rules, completion actions, and engagement studio programs.

• Ensure campaigns are scalable and optimized for efficiency.

Data Governance & Compliance:

• Maintain clean, deduplicated prospect data.

• Ensure compliance with GDPR, CAN-SPAM, and other data privacy regulations.

CRM Sync & Lead Flow:

• Monitor syncs between Pardot and Salesforce.

• Troubleshoot and fix sync errors to ensure smooth data flow between systems.

Landing Pages, Forms & Redirects:

• Build and optimize Pardot forms, form handlers, and landing pages.

• Use custom redirects and tracking parameters for analytics and attribution.

Campaign Reporting & Insights:

• Create Pardot and Salesforce reports to track performance.

• Share insights on email metrics, engagement, and MQL generation.

• Account Engagement Setup & Configuration

• Configure settings such as prospect fields, object syncing, and user access.

• Support domain setup and tracking domain configuration.

Data Management:

• Import, clean, and export data for campaign usage and reporting.

• Maintain database integrity and manage suppression/exclusion lists.

Lead Scoring & Grading:

• Set up and refine lead scoring models and grading criteria to prioritize sales-ready prospects.

Client Coordination:

• Maintain strong coordination with the clients Salesforce Admin and Marketing Ops teams.

• Raise and manage Pardot-related tasks that require CRM-side configuration.

Testing & Optimization:

• Run A/B tests on email content, subject lines, and send times.

• Continuously improve campaign effectiveness through insights and experimentation.

Ideal Candidate Profile:

• 4+ years of hands-on experience with Pardot and Salesforce in a B2B marketing environment

• Strong understanding of email campaign best practices, database hygiene, and lead nurturing

• Familiarity with data privacy regulations (GDPR, CAN-SPAM)

• Experience building and managing Engagement Studio flows and automation rules

• Excellent communication, reporting, and collaboration skills

• Ability to work independently with a client and act as their go-to resource

• Pardot certification is a plus