Job Description

Job Title:

Email Marketing Associate - B2B Lead Generation

Location:

Indore, Madhya Pradesh (On-Site)

Company:

IBR Infotech Pvt. Ltd.

Experience Required:

2-3 Years

Employment Type:

Full-Time, On-Site

About IBR Infotech

IBR Infotech Pvt. Ltd. is a rapidly growing IT services company specializing in innovative web and mobile application development. We collaborate with global businesses to deliver robust, scalable, and customized digital solutions. As part of our continued expansion, we are seeking a motivated and skilled

Email Marketing Associate

to strengthen our B2B lead generation initiatives and drive business growth across international markets.

Key Responsibilities

Plan, execute, and optimize

email marketing campaigns

focused on B2B lead generation for web and app development services. Build, manage, and segment

targeted email lists

of potential business prospects. Write engaging

subject lines, email content, and CTAs

aligned with the company's goals and offerings. Conduct

market and industry research

to identify potential leads, decision-makers, and new business opportunities. Utilize tools such as

Mailchimp, Lemlist, or similar platforms

for cold outreach and email automation. Monitor

campaign performance metrics

(open rate, click-through rate, bounce rate, etc.) and implement optimization strategies. Perform

A/B testing

to improve engagement and conversion performance. Collaborate with the

sales and marketing teams

to align lead generation goals and nurture qualified prospects. Ensure full compliance with

email marketing regulations

(GDPR, CAN-SPAM, etc.).

Required Skills & Qualifications

2-3 years of proven experience in

B2B email marketing and lead generation

. Strong understanding of

cold email outreach

and outbound marketing funnels. Hands-on experience with tools like

Hunter.io, Apollo, Snov.io, Mailchimp, Lemlist

, or similar. Excellent written communication skills with the ability to craft

persuasive and targeted email content

. Basic knowledge of

CRM systems

such as HubSpot, Zoho, or Salesforce. Analytical mindset with experience in

data tracking and campaign performance reporting

. Ability to manage multiple campaigns simultaneously and meet deadlines effectively.

Preferred / Nice to Have

Experience in the

IT services industry

, particularly in web or app development. Knowledge of

LinkedIn outreach

and multi-channel lead generation strategies.

What We Offer

Competitive

salary package

based on experience and performance. Opportunity to work in a

dynamic, technology-driven

environment. Supportive and

collaborative team culture

that fosters learning and innovation. Clear

career growth opportunities

within a rapidly expanding organization.
Job Type: Full-time

Pay: ?30,000.00 - ?60,000.00 per month

Application Question(s):

What's your current and last CTC ? Total experience?
Work Location: In person