We are looking for a results-driven Email Marketer to plan, execute, and optimize email marketing campaigns focused on generating high-quality leads for our mobile app solutions. The ideal candidate should have hands-on experience in email campaign management, audience segmentation, and lead nurturing strategies.
Key Responsibilities:
Develop and execute targeted email marketing campaigns to generate leads for mobile app development services.
Build segmented email lists and create personalized campaigns for maximum engagement.
Write compelling email copy, subject lines, and CTAs to drive conversions.
Design and optimize email templates for better open and click-through rates.
Manage drip campaigns and lead nurturing workflows.
Track, measure, and report campaign performance (open rates, CTR, conversions, ROI).
Conduct A/B testing on subject lines, creatives, and CTAs to optimize results.
Collaborate with the Sales and Business Development teams to align email campaigns with lead generation goals.
Research and implement new tools and strategies to improve email outreach and conversions.
Skills & Requirements :
Bachelor's degree in Marketing, Business, or a related field.
Must have 02 to 04 years of experience in email marketing, lead generation, or digital marketing (preferably in IT or mobile app domain).
Proficiency with email marketing tools (e.g., Mailchimp, HubSpot, SendGrid, Zoho Campaigns).
Strong understanding of lead funnels, nurturing, and conversion optimization.
Knowledge of CRM systems and marketing automation tools.
Job Types: Full-time, Freelance
Work Location: Remote
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