Job Description

Email Marketer (Cold Email Marketing)

Location:

Mohali, Punjab

Job Type:

Full-Time

About the Role:

We are looking for a results-driven

Email Marketer (Cold Email Marketing)

to join our team. The ideal candidate will be responsible for creating, managing, and optimizing cold email campaigns to generate high-quality leads, increase engagement, and contribute to business growth.

Key Responsibilities:

Create & Execute Campaigns:

Develop, schedule, and manage cold email campaigns to generate leads and drive engagement.

Targeting & List Building:

Research, segment, and build high-quality prospect lists for effective outreach.

Copywriting & Personalization:

Write compelling, personalized email content to maximize open, click-through, and response rates.

Monitoring & Optimization:

Track and analyze campaign performance (open rates, CTRs, reply rates) and continuously optimize strategies for better results.

Compliance & Tools:

Ensure campaigns comply with email marketing laws (CAN-SPAM, GDPR, etc.) and leverage email automation/CRM tools for efficiency.

Requirements:

Proven experience in

cold email marketing / lead generation via email

. Strong knowledge of

email marketing strategies, deliverability, and best practices

. Experience with

email automation tools (e.g., Mailshake, Lemlist, Woodpecker, Apollo, HubSpot, etc.)

. Excellent

copywriting and personalization skills

. Strong research skills for

prospect list building and segmentation

. Understanding of

email compliance regulations

. Analytical mindset with the ability to interpret data and make data-driven decisions.

Preferred Skills (Good to Have):

Experience in

B2B marketing or IT services lead generation

. Familiarity with

A/B testing

for subject lines and content. Knowledge of

CRM tools

and integrations.
Job Type: Full-time

Pay: ₹5,000.00 - ₹15,000.00 per month

Benefits:

Health insurance Paid sick time
Experience:

Email Marketing: 1 year (Preferred)
Location:

Mohali, Punjab (Preferred)
Work Location: In person