Job Description

Position: Email Marketing Specialist - B2B Lead Generation

Location:

Indore, Madhya Pradesh (On-Site)

Company:

IBR Infotech Pvt. Ltd.

Experience:

2-3 Years

Employment Type:

Full-Time, On-Site

About IBR Infotech:

IBR Infotech is a fast-growing IT services company delivering innovative

web and mobile application development solutions

to clients across the globe. We take pride in creating customized, scalable, and result-oriented digital products that help businesses grow.
We're expanding our marketing team and looking for a

data-driven Email Marketer

who can drive impactful

B2B lead generation campaigns

through strategic email outreach.

Role Overview:

As an

Email Marketing Specialist

, you'll be responsible for planning, executing, and optimizing targeted email campaigns aimed at generating high-quality B2B leads. You'll collaborate closely with the sales and marketing teams to design outreach strategies that attract potential clients and convert them into opportunities.

Key Responsibilities:

Develop and implement end-to-end

email marketing campaigns

for B2B lead generation. Create and maintain

targeted prospect lists

of potential business leads. Craft

engaging subject lines, copy, and CTAs

aligned with the company's brand and offerings. Conduct

industry and market research

to identify new business segments and key decision-makers. Utilize tools like

Mailchimp, Lemlist, or similar

for cold email automation and workflow optimization. Track and analyze

key email metrics

(open rates, CTR, bounce rates, response rates) and refine campaigns accordingly. Run

A/B tests

to optimize engagement and conversion performance. Collaborate with cross-functional teams to

align email campaigns with sales and marketing goals.

Ensure all campaigns comply with

GDPR, CAN-SPAM

, and other relevant email marketing laws.

Required Skills & Qualifications:

2-3 years of proven experience in

B2B email marketing and lead generation.

Strong understanding of

cold email outreach

and

marketing automation tools.

Hands-on experience with

Hunter.io, Apollo, Snov.io, Mailchimp, Lemlist

, or equivalent platforms. Exceptional

writing and communication skills

to craft persuasive, conversion-focused content. Working knowledge of

CRM systems

(Zoho, HubSpot, etc.). Analytical approach with experience in

campaign performance tracking and reporting.

Ability to

manage multiple campaigns

simultaneously and meet tight deadlines.

Preferred Qualifications:

Prior experience in

IT services

or

software development industries.

Knowledge of

LinkedIn outreach

or multi-channel prospecting strategies.

What We Offer:

Competitive salary aligned with experience and performance. A collaborative and growth-oriented work environment. Opportunity to work with a

dynamic, tech-focused team

on global projects. Professional development and

career growth opportunities.

If you're a strategic thinker with a passion for digital marketing and lead generation, we'd love to hear from you!

Apply Now:

hr2@ibrinfotech.com

Job Type: Full-time

Pay: From ?30,000.00 per month

Application Question(s):

Total experience in lead generation? Current and last CTC?
Work Location: In person