The Email Marketing Specialist will design, execute, and optimize email campaigns to nurture prospects, engage accounts, and support customer acquisition for multiple markets. This role will manage campaign strategy, database segmentation, automation, and analytics.
Key Responsibilities:
Manage email campaigns on Zoho Campaigns (or equivalent platform).
Segment databases by geography, industry, and training needs.
Design automated drip campaigns and newsletters with compelling content.
Implement progressive profiling to enrich customer data over time.
Monitor campaign performance and optimize based on open/click-through rates.
Collaborate with Inside Sales to pass marketing-qualified leads (MQLs).
Ensure compliance with data protection and anti-spam regulations.
Actively launch list building campaigns continuously
Qualifications:
Bachelor's degree in Marketing, Communications, or similar.
2-4 years of experience in email marketing, marketing automation, or CRM marketing.
Strong understanding of email campaign metrics and A/B testing.
Proficiency in tools like Zoho Campaigns, HubSpot, Mailchimp, or similar.
Good copywriting and basic design (Canva/HTML email editing) skills.
KPIs:
Email deliverability, open rates, new leads generated, CTR, MQLs generated.
Job Type: Full-time
Pay: ?16,846.13 - ?25,000.00 per month
Experience:
AI tools in leadgeneration: 1 year (Required)
Work Location: Remote
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