Job Description

Role Title

: Email and Marketing Automation Executive

Reports to Role (Title)

: Email Marketing

Location

: Pune

Scope

:
Lead & execute email & WhatsApp marketing campaigns and marketing automation strategies for our brands. Drive lead nurturing & customer engagement through sophisticated automation workflows and data-driven email marketing.

:

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Location:

Pune (On-site)

Job Type:

Full time

Experience:

2 years


Lead & execute email & WhatsApp marketing campaigns and marketing automation strategies for our brands. Drive lead nurturing & customer engagement through sophisticated automation workflows and data-driven email marketing.

Key Responsibilities:

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Email Marketing

Planning

& Execution:

+ Develop comprehensive email marketing campaign plans aligned with business objectives + Create and execute multi-touch email campaigns for lead generation and nurturing + Design email sequences for different buyer journey stages and customer segments + Manage email calendars across 5-6 simultaneous brands, manage newsletters + A/B test subject lines, content, send times, and campaign elements + Build email templates & landing pages + Create emails content using AI

Marketing Automation & Workflows:

+ Build and optimize complex automation workflows in HubSpot and other platforms + Create behavioral trigger campaigns + Set up drip campaigns, welcome series, and re-engagement sequences + Develop automated workflows for webinar promotion, event marketing, service promotion and content distribution + Implement progressive profiling and dynamic content strategies

Database Management & Segmentation:

+ Manage email databases and ensure data hygiene across systems + Create sophisticated audience segments based on demographics, behavior, and engagement + Implement list growth strategies and lead magnet campaigns + Maintain compliance with GDPR, CAN-SPAM, and other email regulations + Monitor deliverability rates and manage sender reputation + Automate outbound marketing efforts

Performance Analytics & Optimization:

+ Track and analyze email performance metrics (open rates, CTR, conversion rates) + Identify optimization opportunities and implement continuous improvements + Monitor automation performance and troubleshoot workflow issues

Integration & Technical Management:

+ Integrate email platforms with CRM systems, landing pages, and analytics tools + Manage technical aspects of email setup (SPF, DKIM, DMARC records) + Coordinate with web developers for landing page integration

Strategy

& Execution

:

+ Implement email marketing best practices + Ideation with managers for email marketing initiatives + Campaign ownership

Required Qualifications:

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Experience & Skills:

+ 2+ years of hands-on experience in email marketing and marketing automation + Proficiency in HubSpot Marketing Hub and other marketing platforms is must + Hands-on experience with email service providers (Mailchimp, Active Campaign, Sendy etc.) + Proven track record of improving email performance metrics and ROI + Experience managing B2B email campaigns

Technical Competencies:

+ Advanced knowledge of marketing automation platforms and workflows + HTML/CSS skills for email template & landing page customization + Experience with A/B testing methodologies and statistical analysis + Understanding of CRM and lead management processes

Analytical & Strategic Skills:

+ Strong analytical mindset with ability to interpret campaign data + Experience with lead scoring, segmentation, and behavioral targeting + Knowledge of email deliverability best practices and compliance requirements + Strategic thinking for long-term campaign planning and optimization + Open to learn & adapt new tools & technologies quickly + Understanding of inbound and outbound email marketing strategies

Preferred Qualifications:

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Certifications:

+ HubSpot Email Marketing Certification (required) + HubSpot Marketing Hub Software + Additional email marketing or automation platform certifications

Industry Experience:

+ Agency environment experience is an add-on + Knowledge of B2B sales cycles and lead nurturing + Experience with event marketing and webinar promotion campaigns

Advanced Skills:

+ Experience with advanced personalization and dynamic content + Familiarity with sales enablement and lead handoff processes * + Experience with international email marketing and compliance