Job Description

- Build in-depth understanding of the industry, the target audiences and the brand in this context.- Own the Brand strategy and execution, lead social, content marketing, influencer marketing, branded properties and GTM for brand campaigns. - Create brand health goals and regularly monitor to understand the strategy\'s effectiveness and creativity, identifying opportunities to differentiate our offerings.- Build marketing strategies that drive top-of-funnel & conversions for respective categories- Build compelling product narratives and implement them across online and offline channels.- Responsible for planning and research -brand, product, or any campaigns.- Responsible for 360 campaign execution and tracking and reports- Ability to formulate, execute and track ground-level activations to drive brand and product awareness- Responsible for internal communications and media utilization.- Attention to detail on all media deliverables.- Maximize utilization of associations and partnerships to amplify the brand.- Measure strategy effectiveness with an increase in revenue and drive overall category revenueDesired Candidate Profile :- Experience working closely with creative, channel, and product partners to bring brand strategies to life through distinct, impactful campaigns.- Expertise in leading brand identity, strategy, management, and marketing.- Analytical and data-driven, with a proven ability to synthesize brand and business data to build coherent brand strategies and recommendation (ref:updazz.com)

updazz .com