Job Description

Role Overview
This role is an insight-driven role responsible for guiding Brand Growth & Creative
Strategy to the brand's next phase. This role is a key strategic partner, Founder's office role
responsible for defining the brand's creative direction and growth strategies and guiding the
Marketing team to drive consistent, compelling, and high-performing brand experiences
across all platforms.
This position also acts as a bridge between the creative and commercial aspects of
marketing--ensuring that campaigns, product communication, and packaging innovations
are strategically grounded and aligned with the brand's goals.
Working in close alignment with the Team Lead - Marketing this role provides creative and
strategic input to ensure cohesive, performance-aligned brand growth.
Key Responsibilities
1. Brand Positioning & Strategic Development
Refine brand positioning and value propositions in alignment with evolving business
and customer needs.
Translate customer insights, and market trends into cohesive creative strategies.
Maintain and evolve brand voice, tone, and storytelling frameworks across channels.
2. Create execution playbooks for best creative implementation across platforms
(Offline & Online)
Develop structured and platform-specific creative implementation guides that define
visual and verbal communication across touchpoints.
Outline design templates, messaging frameworks, photography/visual guidelines,
and tone of communication for each channel.
Ensure all stakeholders (internal teams and external agencies) align with execution
SOPs for seamless brand experience across customer journeys.
3. Point of Contact (POC) for innovation/packaging
Lead ideation and conceptualization of innovative packaging formats and branding
aligned with product strategy and customer preferences.
Collaborate with Product Development, Design, and Procurement teams to ensure
packaging is functional, aesthetically aligned with the brand, and resonates with
target consumers.
Benchmark against industry trends and consumer insights to propose new packaging
ideas and design iterations.
4. Campaign Strategy & Creative Direction
Ideate and guide the development of strategic campaign themes and concepts.
Provide directional inputs on brand campaigns, product launches, and storytelling
initiatives.
Partner with the marketing team to review creative ideas and ensure brand
alignment.
5. Data-Driven Brand Growth
Collaborate with Sales, Market Research & CRM teams to derive actionable insights
from customer behavior, campaign performance, and market trends.
Recommend creative and messaging strategies to improve customer acquisition,
engagement, and retention metrics.
Lead strategic growth initiatives based on insights and present it to the Management
on weekly/bi-monthly basis.
6. Cross-functional Collaboration
Serve as a strategic advisor to marketing, product, and customer experience
teams to ensure consistent brand delivery across the funnel.
Work closely with other position's in the Founder's office and present the short
term and long term plans of the business.
Key Outcomes Expected
Strong, clearly positioned brand presence across channels and touchpoints.
High-quality creative output aligned with long-term brand and business objectives.
Enhanced synergy between brand storytelling and performance marketing outcomes.
Strategic clarity in marketing decision-making through informed, data-backed
guidance.
Requirements
Role Overview
This role is an insight-driven role responsible for guiding Brand Growth & Creative
Strategy to the brand's next phase. This role is a key strategic partner, Founder's office role
responsible for defining the brand's creative direction and growth strategies and guiding the
Marketing team to drive consistent, compelling, and high-performing brand experiences
across all platforms.
This position also acts as a bridge between the creative and commercial aspects of
marketing--ensuring that campaigns, product communication, and packaging innovations
are strategically grounded and aligned with the brand's goals.
Working in close alignment with the Team Lead - Marketing this role provides creative and
strategic input to ensure cohesive, performance-aligned brand growth.
Key Responsibilities
1. Brand Positioning & Strategic Development
Refine brand positioning and value propositions in alignment with evolving business
and customer needs.
Translate customer insights, and market trends into cohesive creative strategies.
Maintain and evolve brand voice, tone, and storytelling frameworks across channels.
2. Create execution playbooks for best creative implementation across platforms
(Offline & Online)
Develop structured and platform-specific creative implementation guides that define
visual and verbal communication across touchpoints.
Outline design templates, messaging frameworks, photography/visual guidelines,
and tone of communication for each channel.
Ensure all stakeholders (internal teams and external agencies) align with execution
SOPs for seamless brand experience across customer journeys.
3. Point of Contact (POC) for innovation/packaging
Lead ideation and conceptualization of innovative packaging formats and branding
aligned with product strategy and customer preferences.
Collaborate with Product Development, Design, and Procurement teams to ensure
packaging is functional, aesthetically aligned with the brand, and resonates with
target consumers.
Benchmark against industry trends and consumer insights to propose new packaging
ideas and design iterations.
4. Campaign Strategy & Creative Direction
Ideate and guide the development of strategic campaign themes and concepts.
Provide directional inputs on brand campaigns, product launches, and storytelling
initiatives.
Partner with the marketing team to review creative ideas and ensure brand
alignment.
5. Data-Driven Brand Growth
Collaborate with Sales, Market Research & CRM teams to derive actionable insights
from customer behavior, campaign performance, and market trends.
Recommend creative and messaging strategies to improve customer acquisition,
engagement, and retention metrics.
Lead strategic growth initiatives based on insights and present it to the Management
on weekly/bi-monthly basis.
6. Cross-functional Collaboration
Serve as a strategic advisor to marketing, product, and customer experience
teams to ensure consistent brand delivery across the funnel.
Work closely with other position's in the Founder's office and present the short
term and long term plans of the business.
Key Outcomes Expected
Strong, clearly positioned brand presence across channels and touchpoints.
High-quality creative output aligned with long-term brand and business objectives.
Enhanced synergy between brand storytelling and performance marketing outcomes.
Strategic clarity in marketing decision-making through informed, data-backed
guidance.
Qualifications & Experience
Bachelor's degree in Marketing, Communications, Design, Business, or related field.
Master's degree preferred.
3-5 years of experience in brand strategy, communication, or growth marketing roles.
Proven track record of building or transforming consumer brands with strong
storytelling and insight-driven strategy.
Prior experience working closely with founders or in fast-paced/start-up environments
is a strong plus.
Strong understanding of marketing funnels, brand metrics, campaign analytics, and
consumer psychology.
Key Skills Required
Strategic Thinking & Brand Architecture
Creative & Content Strategy
Packaging Innovation & Aesthetics
Project Management & Playbook Creation
Stakeholder Management

Skills Required