Job Description

Senior SEO and Digital Marketing ManagerWe are seeking a highly experienced and results-driven Senior SEO and Digital Marketing Manager to join our team. The ideal candidate should have a minimum of 10 years of experience in SEO and Digital Marketing, with expertise in various specializations such as search engine optimization, social media optimization, online reputation management, lead generation, and E-commerce SEO. As a Senior Manager, you will be responsible for developing and implementing effective digital marketing strategies, managing a team, and driving growth for our clients.Responsibilities:- Create, implement, and monitor digital marketing strategies that are up to date with industry needs and best practices.- Maximize team performance by setting daily, weekly, and monthly targets and closely monitoring progress.- Develop and implement monetization plans for mobile apps and optimize website performance.- Understand and achieve client goals and objectives through effective digital marketing campaigns.- Oversee the integrated development and maintenance of digital assets, including websites, social media platforms, and blogs.- Manage the content and engagement of all social media channels, including Facebook, Twitter, YouTube, LinkedIn, etc.- Provide training and updates to the SEO team on current trends in digital marketing.- Conduct online reputation management activities to maintain and enhance brand reputation.- Manage social media campaigns for various brands in India, ensuring maximum reach and engagement.- Review client websites and develop comprehensive search engine optimization plans.- Make strategic recommendations applicable to client campaigns and ensure their implementation.- Develop, implement, and manage SEO, Google AdWords, and social media strategies for new and existing projects.- Coordinate with team members to develop and manage reports, analysis, and client updates.- Utilize social networking platforms for lead generation and campaign marketing.- Optimize local listings on Google, Bing, and other prominent websites.- Implement E-commerce SEO strategies to improve the visibility and ranking of client\'s online stores.- Perform keyword research for product optimization, create compelling product descriptions, and optimize product pages for search engines.- Develop and execute link building strategies specific to E-commerce websites.- Monitor and analyze E-commerce website performance, providing recommendations for improvements in website structure, user experience, and conversion optimization.- Stay up to date with the latest trends and developments in E-commerce SEO, including platform-specific optimizations for popular E-commerce platforms such as Shopify, Magento, or WooCommerce.Skills and Abilities:- Vast experience in search engine optimization (SEO) and social media optimization (SMO).- Strong knowledge of local SEO, on-page SEO, off-page SEO, and E-commerce SEO.- Expertise in online reputation management (ORM) and social media optimization.- Proven track record of high-authority link building and off-page SEO techniques.- Proficiency in Google Analytics, webmaster tools, and other SEO software.- Familiarity with the latest search engine changes and updates, including Google\'s Panda and Penguin algorithms.- Ability to analyze website performance and make content modifications based on keyword research.- Experience with PPC platforms such as Google Ads and Facebook Ads.- Knowledge of email marketing strategies and implementation.- Proficiency in Amazon and Flipkart product listings, review generation, and paid marketing.- Understanding of Amazon and Flipkart search engine optimization (SEO) techniques.- In-depth knowledge of E-commerce SEO strategies and best practices.- Familiarity with popular E-commerce platforms such as Shopify, Magento, or WooCommerce.- Strong analytical skills with the ability to monitor and analyze E-commerce website performance metrics. (ref:updazz.com)

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