Start-up e-commerce, men's and women's wear brand with own garment factory in Chennai seeks an enthusiastic and experienced Digital Marketing Specialist to lead our digital marketing efforts and grow the business across platforms like Myntra, Amazon, Flipkart, etc.
In this key position, you'll be responsible for driving P&L growth and enhancing market presence through strategic marketing efforts and data-driven insights. You'll also manage listings and pricing on our D2C website and coordinate directly with account managers acrossplatforms.
The ideal candidate will bring significant expertise in category management, pricing, merchandising. A proven track record of meeting growth targets within an e-commerce setting is essential.
Key Responsibilities:
Develop and execute comprehensive strategies to increase market share on e-commerce platforms and profitability.
Lead the creation and execution of innovative marketing campaigns to boost brand visibility and engagement.
Oversee merchandising and content development, including product descriptions, promotional materials, and social media assets.
Use data analytics to track category performance, customer behaviour, and the success of campaigns.
Implement and optimise digital campaigns (SEO, SEM, email, social media).
Monitor competitor activity and e-commerce trends to stay ahead of the curve.
Derive actionable insights to optimise marketing strategies and drive continuous improvement.
Partner with the production team to ensure the product assortment supports marketing campaigns and growth initiatives.
What We're Looking For:
Bachelor's degree in Marketing, Business, or a related field.
Proven experience in category growth and marketing, particularly in e-commerce.
Excellent analytical skills and the ability to make data-driven decisions.
Outstanding communication, negotiation, and interpersonal skills.
Strategic thinker with the ability to execute and achieve results.
Strong organisational skills and attention to detail.
What We Offer:
Competitive salary (?30,000 - ?35,000 per month)
Opportunity to work on diverse brands and products
A fast-paced, collaborative work environment
Growth opportunities for the right candidate
Location: Chennai
How to Apply:
Please send your resume and a short cover letter to rajk@novia.in with the subject line "E-Commerce Manager"