We are seeking a highly analytical and results-driven individual to monitor, analyse, and drive performance across our e-commerce channels (Amazon, eBay, Etsy, Website, Debenhams, and B&Q). The role will focus on daily KPI tracking, sales performance, and identifying areas of decline, while providing impartial, data-based insights and strategies that support growth and profitability.
This position requires significant experience (5+ years) in e-commerce performance analysis, with strong costing, forecasting, and commercial acumen. The candidate must also bring deep knowledge of European market trends and help identify high-value, profitable product opportunities.
Key Responsibilities
Daily Sales Monitoring
Track and review sales daily across Amazon, eBay, Etsy, Website, Debenhams, and B&Q.
Identify drops or increases in sales and highlight them to the team with actionable insights.
Monitor selling prices against competitors to ensure competitiveness while maintaining margins.
Weekly Planning & Daily Goals
Discuss and set a clear weekly plan with management and team members.
Define realistic daily milestones for each person/team aligned with overall monthly KPIs, taking into account individual skill sets and strengths (not one-size-fits-all).
Provide feedback on performance, gaps, and corrective actions.
KPI Management & Reporting
Produce daily, weekly, and monthly reports on key KPIs and targets.
Ensure KPIs are connected to tangible business outcomes and profitability.
Deliver impartial insights, highlighting both underperformance and successes.
Cross-Team Communication
Work closely with the PPC/advertising team to monitor campaign effectiveness and align sales goals with ad spend.
Communicate with operations, inventory, and marketing teams to ensure strategies are executed effectively.
Financial Impact Analysis
Analyse and report on the cost of dead inventory / blocked capital.
Estimate cost of promotions, discounts, and potential impact on margins.
Deliver clear profitability analysis to guide pricing, promotions, and clearance strategies.
European Market Expertise
Apply knowledge of European consumer trends and buying behaviours to shape sales strategies.
Identify and recommend high-value, profitable product opportunities for the business.
Brand Strategy Development
Develop and drive brand strategies across the company's three brands, ensuring each is promoted under the right positioning.
Example: ensuring calibration weights are promoted under Trimming Shop rather than WedDecor to build category-specific brand strength.
Work with PPC and social media teams to segment campaigns, drive targeted traffic, and strengthen brand reputation across different markets.
Key Skills & Competencies
Strong analytical skills with proven experience in sales performance tracking, costing, and forecasting.