Job Description

The E-commerce & Modern Retail Sales Head will be responsible for driving business growth through online channels (marketplaces, company website, D2C) and modern retail formats (supermarkets, hypermarkets, large-format stores).



The role involves planning and executing sales strategies, building strong relationships with e-commerce platforms and modern trade partners, and ensuring profitability and market share growth.

E-commerce Sales:

Manage sales on major marketplaces (Amazon, Flipkart, Myntra, etc.) and the company's own e-commerce website. Develop and execute digital sales strategies to increase revenue, traffic, and conversion rates. Plan and manage online campaigns, discounts, and promotions. Optimize product listings with strong content, images, SEO, and keywords. Track and analyze sales performance, ROI, and customer behavior. Collaborate with digital marketing teams for performance ads, SEO, and social commerce.

Modern Retail (Modern Trade) Sales:

Establish and grow business with key modern trade partners (Reliance Retail, D-Mart, Big Bazaar, etc.). Negotiate listings, margins, shelf space, and in-store promotions. Build and manage distributor and retailer networks. Monitor stock availability, replenishment, and timely execution of supply. Drive visibility and brand presence through planograms, promotions, and events.

General:

Develop annual sales forecasts and budgets for e-commerce & modern trade channels. Identify new business opportunities, emerging trends, and competitor activities. Build and maintain strong relationships with key stakeholders (buyers, category managers, partners). Lead, train, and motivate sales teams. Ensure smooth coordination with supply chain, marketing, and finance teams.

Key Skills & Competencies:

Strong understanding of e-commerce operations, digital marketing, and marketplace dynamics. Good knowledge of modern trade practices, negotiation, and category management. Excellent communication and relationship management skills. Data-driven approach with strong analytical skills. Leadership and team management abilities. Strong problem-solving and decision-making capability.

Qualifications & Experience:

Graduate/MBA in Sales, Marketing, or Business Administration. 8 to10 years of experience in sales, with at least 3 to 5 years in e-commerce & modern trade. Experience in FMCG, Consumer Durables, Retail, or E-commerce industries preferred. Hands-on knowledge of digital sales tools, analytics, and ERP systems.

Job Location:

Mumbai

Education:

Business administrationGraduate/MBA in SalesMarketing

Experience:

8 to 12 yrs