Job Description

Job Summary

We are seeking a highly motivated and data-driven E-commerce Marketplaces Ads Performance Marketing Executive to join our dynamic team. The ideal candidate will have a proven track record of success in managing and optimizing ad campaigns on major e-commerce platforms for our three apparel and home furnishing brands. You will be responsible for driving traffic, increasing conversions, and maximizing ROI across our marketplace channels. We are looking for a forward-thinking individual who is eager to leverage AI and cutting-edge tools to enhance our marketing efforts.

Key Responsibilities-

Ad Campaign Management-

1. Develop, launch, and manage PPC ad campaigns on Amazon, Walmart, and other relevant marketplaces.

2. Monitor and optimize campaign performance to meet and exceed KPIs such as ACoS, TACOS, ROAS, and conversion rate.

3. Conduct A/B testing of ad copy, images, and targeting to improve campaign effectiveness.

Keyword Research and Analysis-

1. Utilize Helium10, including Cerebro and Magnet, to conduct in-depth keyword research and identify high-opportunity keywords.

2. Analyze competitor strategies to identify gaps and opportunities in the market.

3. Continuously refine and expand keyword lists to improve ad targeting and organic search rankings.

Performance and Reporting-

1. Track and analyze campaign performance data to generate actionable insights and recommendations.

2. Prepare and present regular reports on key metrics and performance to stakeholders.

AI and Innovation-

1. Stay up-to-date with the latest trends and best practices in e-commerce advertising and performance marketing.

2. Proactively identify and implement new AI-powered tools and strategies to drive growth and efficiency.

Required Skills and Qualifications

Proven experience as a Performance Marketing Executive or similar role in the e-commerce industry. Hands-on experience with Amazon Advertising (Sponsored Products, Sponsored Brands, Sponsored Display). Proficiency in using Helium10, specifically Cerebro and Magnet, for keyword research and analysis. Strong analytical skills and the ability to interpret data to make informed decisions. Excellent communication and collaboration skills.

Preferred Qualifications

Experience managing ad campaigns for apparel and/or home furnishing brands. A keen interest in and willingness to apply AI and machine learning to marketing strategies. Experience with other marketplace advertising platforms (e.g., Walmart Connect, Wayfair).
Job Types: Full-time, Contractual / Temporary

Pay: ?20,000.00 - ?60,000.00 per month

Benefits:

Work from home
Work Location: Remote