Job Description

We're looking for a hands-on eCommerce Marketing Specialist to manage and optimise the performance of our online store. This role blends strategy, creativity, and data-driven decision-making. You'll be responsible for boosting traffic, increasing conversions, and improving overall user experience across our eCommerce platforms.

Key Responsibilities

Website Performance & Optimization

Oversee daily operations of the eCommerce website to ensure fast loading speed, smooth navigation, and mobile responsiveness. Conduct regular audits to improve site structure, product pages, and checkout flow. Implement A/B testing to enhance conversion rates and user experience.

Digital Marketing & Traffic Growth

Plan and execute paid campaigns on Google Ads, Meta, and other relevant platforms to drive qualified traffic. Develop and manage SEO strategies to improve product visibility and search rankings. Create email marketing campaigns for product launches, promotions, and customer retention.

Product & Content Management

Coordinate with design and content teams to create compelling product descriptions, visuals, and landing pages. Manage product listings, pricing updates, and promotional banners.

Analytics & Reporting

Track key KPIs such as traffic, conversion rate, ROAS, and average order value. Prepare regular reports and provide actionable insights to improve marketing ROI. Monitor competitor activity and market trends to inform strategy. Customer Experience & Retention Collaborate with customer service to address feedback and enhance post-purchase experience. Implement loyalty programs, remarketing campaigns, and personalized offers.

Requirements

Experience: 1-3 years in eCommerce marketing or digital marketing with a focus on online sales. Technical Skills: Familiarity with Shopify, WooCommerce, Magento, or similar platforms. Strong knowledge of SEO, SEM, Google Analytics, and major ad platforms. Understanding of conversion optimization, A/B testing, and web analytics. Excellent communication and project management skills.

What We Offer

Opportunity to manage end-to-end eCommerce growth in a collaborative environment. Competitive salary and performance-based incentives. Continuous learning and professional development with exposure to the latest tools and trends.
Share your resume:treesa@bbp-india.com

Job Types: Full-time, Permanent

Pay: From ?20,000.00 per month

Experience:

Ecommerce Marketing : 2 years (Preferred) Digital marketing: 2 years (Preferred) Shopify: 1 year (Preferred)
Work Location: In person