Job Description

An e-commerce marketing manager develops and implements strategies to drive online sales and enhance customer experience through digital marketing initiatives like SEO, PPC, email, and social media. Key responsibilities include managing the e-commerce platform, analyzing performance data to optimize strategies, collaborating with other departments, and ensuring a smooth customer journey from browsing to post-purchase. This role requires strong analytical, digital marketing, and leadership skills to meet e-commerce goals and drive revenue growth. Core Responsibilities Digital Marketing Strategy: Create and manage digital marketing campaigns (SEO, SEM, email, social media, paid ads) to attract traffic and increase sales. Website & UX Optimization: Oversee the e-commerce website to improve user experience, navigation, and conversion rates through A/B testing and continuous improvements. Data Analysis & Reporting: Monitor key performance indicators (KPIs) such as traffic, conversion rates, sales data, and customer behavior to identify trends and opportunities. Collaboration: Work closely with product, logistics, IT, design, and other marketing teams to ensure seamless operations and integrated marketing efforts. Promotions & Merchandising: Develop and manage pricing strategies, promotional calendars, and product assortment to align with marketing objectives. Marketplace Management: Manage product listings, content, and sales across various e-commerce platforms and marketplaces. Customer Experience: Focus on creating a positive and seamless customer journey throughout the online shopping process. Key Skills & Qualifications Digital Marketing Expertise: Strong knowledge of SEO, PPC, email marketing, social media marketing, and content creation. Analytical Skills: Ability to analyze data, track KPIs, and use insights to refine marketing strategies. Technical Skills: Proficiency with e-commerce platforms, web analytics tools (like Google Analytics), and potentially A/B testing tools. Leadership & Communication: Ability to lead teams, coordinate cross-functional projects, and communicate effectively with various stakeholders. User Experience (UX) Knowledge: Understanding of how to design and optimize a website for user engagement and conversions. Experience: Typically requires several years of experience in a fast-paced e-commerce or digital marketing environment. Tamil candidates only
Job Type: Full-time

Pay: ₹16,464.88 - ₹46,084.45 per month

Benefits:

Food provided
Work Location: In person