Plan and implement online campaigns, including SEO, PPC, email marketing, and social media, to increase product visibility and drive sales.
Manage the online store:
Oversee the website's design, functionality, user experience, and performance to maximize conversion rates.
Analyze performance and customer behavior:
Track key performance indicators (KPIs) such as traffic, conversion rates, and average order value to gain insights and identify areas for improvement.
Drive sales and revenue:
Implement strategies and promotional offers to increase online sales and expand the company's market reach.
Collaborate with other departments:
Work closely with marketing, IT, product development, and customer service teams to ensure cohesive online operations and customer support.
Enhance the customer experience:
Ensure an excellent online shopping journey for customers, including user-friendly navigation and effective product presentation.
Manage product launches:
Oversee the online rollout of new products, including creating landing pages and updating the website to feature new items effectively.
Required Skills
Digital Marketing Expertise:
Proficiency in SEO, SEM, email marketing, and social media platforms.
Data Analysis:
Ability to analyze sales and website data to inform decisions and drive growth.
Leadership and Communication:
Strong skills to lead teams, motivate members, and effectively communicate strategies to stakeholders.
Customer Experience (UX) Knowledge:
Understanding of what makes a website and online shopping experience effective.
Technical Skills:
Familiarity with e-commerce platforms, content management systems, and analytics tools.
Job Type: Full-time
Pay: ₹15,000.00 - ₹25,000.00 per month
Work Location: In person
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