Job Description

responsible for a company's online sales, managing the website's design and user experience, and developing digital marketing strategies to drive traffic and revenue. Key duties include analyzing sales data, optimizing conversion rates, overseeing promotions and campaigns, and collaborating with marketing, IT, and customer service teams. The role also involves monitoring customer feedback, managing the online store's functionality, and ensuring a secure payment and shopping process. Core responsibilities

Strategy and Sales:

Develop and implement online sales strategies, define KPIs, and analyze performance to drive revenue growth.

Website Management:

Oversee the e-commerce platform's design, functionality, and overall user experience to ensure it's optimized for conversion.

Digital Marketing:

Create and manage digital marketing campaigns, including SEO, SEM (PPC), social media, and email marketing, to attract customers.

Data Analysis:

Track key metrics like site traffic, conversion rates, and average order value, and use data to make informed decisions for improvement.

Cross-functional Collaboration:

Work closely with other departments like marketing, IT, logistics, and customer service to ensure a seamless customer journey and align e-commerce with company goals.

Customer Experience:

Monitor customer feedback, reviews, and ratings to identify areas for improvement and enhance customer satisfaction and retention.

Security and Operations:

Ensure the security of the website and payment systems to protect customer data and facilitate smooth transactions.
Common qualifications and skills

Education:

Typically requires a bachelor's degree in Marketing, Business, or a related field.

Technical Skills:

Proficiency with e-commerce platforms (like Shopify, Magento, or WooCommerce), Google Analytics, and digital marketing tools is crucial.

Marketing Knowledge:

Strong understanding of SEO, SEM, content marketing, and social media advertising.

Analytical Skills:

Ability to analyze data, identify trends, and make data-driven recommendations.

Leadership:

Experience managing teams and collaborating with cross-functional groups.
Job Type: Full-time

Pay: ₹40,000.00 - ₹60,000.00 per month

Work Location: In person