Job Description

This role is for one of Weekday's clients
Salary range: Rs 2200000 - Rs 3000000 (ie INR 22-30 LPA)
Min Experience: 10 years
Location: Bangalore
JobType: full-time
Requirements
About the Role
We are looking for a visionary and performance-driven Head of Ecommerce to lead and scale our digital commerce initiatives for a fast-growing women's apparel brand. This is a strategic leadership role where you will be responsible for defining and executing the brand's ecommerce growth strategy across both Direct-to-Consumer (D2C) channels and online marketplaces (such as Myntra, Amazon, Ajio, Flipkart, Nykaa Fashion, etc.).
As the Ecommerce Head, you will own the full funnel -- from digital merchandising, conversion, and user experience, to customer acquisition, retention, and revenue growth. You will work closely with marketing, merchandising, operations, and product teams to ensure a seamless and delightful customer journey.
Key Responsibilities

• Ecommerce Strategy & Ownership

Develop and lead the end-to-end ecommerce strategy across D2C website and all relevant online marketplaces, aligning with brand goals and growth targets. * D2C Channel Leadership
Optimize the brand's owned website for user experience, conversion, retention, and average order value. Drive innovation in UX, loyalty programs, and personalization to deliver a premium online shopping experience. * Marketplace Channel Growth
Drive revenue and visibility across marketplaces by managing listings, pricing, content, advertising, and promotions. Build relationships with platform account managers and drive collaborative growth plans. * Performance and Growth Marketing
Partner with the marketing team to design and implement performance campaigns that drive high ROAS across Google, Meta, and affiliate channels. Own ecommerce KPIs -- CAC, LTV, conversion rate, and AOV. * Strategic Planning & Forecasting
Forecast ecommerce demand and revenue across all platforms. Lead category planning, inventory alignment, and pricing strategy in line with market trends and seasonality. * Tech & Product Collaboration
Collaborate with web developers and tech vendors to enhance platform capabilities including SEO, speed, CRM integrations, and mobile responsiveness. * Team Leadership
Build and manage a high-performing ecommerce team -- from content to digital merchandising and customer support. * Analytics & Insights
Drive data-backed decision-making through strong command over ecommerce analytics tools (Google Analytics, Shopify/Unicommerce dashboards, etc.) and customer data insights.
Key Qualifications

• 10+ years of experience in ecommerce, preferably in fashion, apparel, or lifestyle D2C brands.
• Proven success in managing both D2C and marketplace ecommerce with a deep understanding of platform dynamics.
• Hands-on experience with ecommerce platforms like Shopify, Magento, or WooCommerce.
• Strong knowledge of growth metrics, digital marketing, funnel optimization, and consumer behavior.
• Excellent leadership, project management, and cross-functional collaboration skills.
• Experience working in fast-paced, high-growth startup or D2C environments preferred.