Job Description

ABOUT THE ROLE

We are seeking a

Growth & E-Commerce Performance Lead

to scale a well-established 30-year fashion retail brand and expand its digital presence and revenue significantly over the next 12-18 months.

This role is open to:

Experienced e-commerce and performance marketing professionals

, OR

Ambitious and fast-learning individuals

with strong drive, creativity, and hunger to build and scale.
The ideal candidate must combine strategic thinking with hands-on execution and be adaptable to a fast-changing retail landscape.

KEY RESPONSIBILITIES

Lead our small team to get the following done :

E-Commerce Management (Shopify)

Manage end-to-end product listings, category structures, banners, and collection pages. Improve conversion rate (CRO), checkout experience, and reduce cart abandonment. Coordinate accurate inventory alignment between online and store teams.

Performance Marketing & Paid Ads

Plan and execute campaigns on Facebook, Instagram, Google & TikTok. Optimize targeting, retargeting, and create profitable lookalike funnels. Stay up-to-date with the latest trends and best practices in e-commerce advertising and performance marketing.

Organic Growth & Social Media

Plan monthly content calendars and social campaigns. Manage influencer collaborations and UGC initiatives. Oversee newsletters, WhatsApp marketing, promotional flows, and automation.

SEO & Growth Strategy

Enhance organic visibility through on-page SEO, content optimization, and internal linking. Implement technical SEO and long-term ranking improvements. Analyze competitor strategies to identify gaps and opportunities in the market.

Data, Analytics & Reporting

Monitor KPIs including sales, CR, CAC, ROAS, traffic and AOV. Prepare and present regular reports on key metrics and performance to stakeholders. Identify top sellers, slow movers, and new growth opportunities.

WHAT SUCCESS LOOKS LIKEWithin 3-6 Months

Improved conversion rates Consistent daily online sales Well-performing paid campaigns Strong internal systems and communication

Within 6-12 Months

Significant revenue growth Expanded digital audience Stable paid + organic funnels

Within 12-18 Months

Independent ownership of online operations Ability to contribute to or lead future growth teams

REQUIREMENTS

For Experienced Candidates:

3-5+ years in e-commerce, digital advertising or similar Knowledge of Shopify, Meta Ads, Google Ads & SEO Ability to scale ads and interpret analytics

For High-Potential Learners:

Resourceful, quick thinker with strong execution ability Interest in fashion and e-commerce Willing to learn, adapt and experiment

WORK STYLE EXPECTATIONS

Proactive and solution-oriented Strong ownership and accountability Comfortable in a fast-paced growing brand Creative yet data-driven thinking

BENEFITS

Work remotely / Work from home Flexible working environment High-impact role with real ownership Opportunity to shape the future growth of an established brand Exposure to global markets and multi-category expansion
Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹60,000.00 per month

Benefits:

Flexible schedule Work from home
Work Location: Remote