An e-commerce or eCommerce executive plays a pivotal role in driving business success, especially in today's world, where most sales happen online.
They oversee and optimise various aspects of e-commerce operations, including website functionality, user experience, product listings, managing inventories, processing orders, online payments, order fulfilment and customer service.
The role of e-commerce executives also entails managing the company's marketing activities and ensuring the product fits the buyer in the targeted region. This can help the company improve its online sales, enhance customer satisfaction, and unlock the full potential of its e-commerce business.
They also analyse sales data and study market trends to identify growth opportunities and marketing ideas. E-commerce executives work closely with other teams in the firm, like sales, marketing, customer services, logistics, and product development, to ensure smooth operations and manage any issues.They
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