Job Description

As an eCommerce executive responsible for product listing and optimization, your role encompasses several critical tasks to ensure that products are effectively displayed and marketed on eCommerce platforms. Here's a detailed breakdown of the responsibilities and best practices for product listing and optimization:

Responsibilities

Product Listing:

Data Entry:

Accurately input product information, including titles, descriptions, prices, images, and specifications.

Category Placement:

Ensure products are listed in the correct categories to enhance visibility and relevance.

Compliance:

Adhere to platform guidelines and standards for listings to avoid penalties or delisting.

Content Creation and Optimization:

SEO-Friendly Titles and Descriptions:

Craft compelling and keyword-rich titles and descriptions to improve search engine rankings.

High-Quality Images:

Use high-resolution images and, if possible, multiple angles or 360-degree views. Ensure images are optimized for fast loading.

Bullet Points:

Highlight key features and benefits using bullet points for easy readability.

Enhanced Content:

Utilize enhanced brand content or A+ content features available on platforms like Amazon to provide detailed product information and storytelling.

Pricing Strategy:

Competitive Analysis:

Regularly analyze competitor pricing and adjust strategies to remain competitive while maintaining profitability.

Promotions and Discounts:

Plan and implement promotional campaigns, discounts, and special offers to drive sales.

Inventory Management:

Stock Levels:

Monitor inventory levels to avoid stockouts or overstock situations. Ensure accurate stock counts are reflected on the platform.

Reordering:

Coordinate with the supply chain to reorder products in a timely manner based on sales velocity and forecasts.

Performance Monitoring and Reporting:

Analytics:

Use platform analytics and third-party tools to track the performance of product listings, including views, clicks, conversions, and sales.

A/B Testing:

Conduct A/B tests on titles, images, descriptions, and pricing to identify what works best.

Reports:

Generate regular performance reports to identify trends, successes, and areas for improvement.
Best Practices for Product Listing and Optimization

Keyword Research:

Use tools like Google Keyword Planner, Ahrefs, or SEMrush to identify high-traffic keywords relevant to your products. Incorporate these keywords naturally into your titles, descriptions, and bullet points.

Optimize Product Titles:

Include primary keywords, brand name, product type, and key attributes (e.g., size, color, material) in the title. Keep titles concise yet descriptive, adhering to platform character limits.

Write Persuasive Descriptions:

Focus on the benefits and features of the product. Address potential customer pain points and how the product solves them. Use clear, concise, and engaging language.

Use High-Quality Visuals:

Ensure images meet the platform's quality requirements. Use a clean, white background for the main image. Include lifestyle images or videos to show the product in use.

Customer Reviews and Ratings:

Encourage satisfied customers to leave reviews. Respond to reviews, both positive and negative, to show customer engagement and address concerns.

Regular Updates:

Keep product listings updated with the latest information. Refresh images, descriptions, and keywords based on market trends and customer feedback.

Leverage Enhanced Content:

Utilize enhanced content features to provide additional product information, comparisons, and brand storytelling. Use infographics and rich media to make the listing more engaging.

Monitor and Adjust:

Continuously monitor the performance of listings. Be ready to adjust pricing, keywords, images, and descriptions based on data insights and market changes.
By effectively managing product listings and optimizing them for search engines and user experience, you can significantly enhance visibility, engagement, and conversion rates on eCommerce platforms.

Job Type: Full-time

Pay: ₹12,000.00 - ₹18,000.00 per month

Experience:

E-commerce: 1 year (Preferred) total work: 1 year (Preferred)
Work Location: In person