Job Description

About the Role

We are searching for a highly skilled and results-driven

E-commerce Email Marketing Specialist

to take ownership of our email marketing channel and drive significant revenue growth. The ideal candidate must have a minimum of

2+ years of dedicated experience

in e-commerce marketing, with a deep, hands-on expertise in the

Klaviyo platform

. You will be responsible for developing, executing, and optimizing our end-to-end email marketing strategy, from acquisition to retention.

Key Responsibilities

Klaviyo Management (MUST):

Serve as the subject matter expert for

Klaviyo

. This includes platform setup, segmentation, integration with e-commerce platforms (e.g., Shopify, Magento), and advanced reporting.

Flow & Automation Development:

Design, build, and maintain sophisticated automated email flows (e.g., Welcome Series, Abandoned Cart, Post-Purchase, Win-back, Customer Loyalty, etc.) to maximize conversion and lifetime value (LTV).

Campaign Strategy & Execution:

Plan, segment, build, test, and deploy daily/weekly promotional and informational email campaigns based on the content calendar and business objectives.

A/B Testing & Optimization:

Conduct rigorous A/B testing on subject lines, body copy, creative assets, send times, and audience segments to continuously improve key metrics (Open Rate, Click-Through Rate, Conversion Rate, Unsubscribe Rate).

Segmentation & Personalization:

Develop advanced audience segmentation strategies within Klaviyo to ensure highly relevant and personalized messaging for different customer lifecycle stages and behaviors.

Reporting & Analysis:

Monitor, analyze, and report on email performance metrics, providing actionable insights and recommendations to leadership.

List Health:

Manage list hygiene, monitor deliverability, and implement strategies to minimize spam complaints and maintain high sender reputation.
Required Skills & Qualifications

Experience:

Minimum of

2+ years

of hands-on experience in E-commerce email marketing.

Klaviyo Proficiency (Non-Negotiable):

Expert-level, practical experience with

Klaviyo

is mandatory, including: Building and managing complex flows and triggers. Advanced segmentation and personalization features. Setting up custom properties and data syncing.

Technical Skills:

Strong understanding of email deliverability best practices, CAN-SPAM, GDPR, and other relevant regulations. Basic HTML/CSS knowledge for email template adjustments is a plus.

E-commerce Acumen:

Proven track record of driving sales and LTV through email marketing for a direct-to-consumer (DTC) or e-commerce brand.

Data-Driven:

Proficient in data analysis and translating metrics into strategic recommendations.

Soft Skills:

Excellent project management, organization, and communication skills, with a keen eye for detail and creative content.
Job Types: Full-time, Permanent

Pay: Up to ?30,000.00 per month

Work Location: In person