Job Description

Key Responsibilities:

Plan and execute

email marketing campaigns

for ecommerce promotions, new product launches, and seasonal offers. Create and manage

automated workflows

(welcome series, abandoned cart, post-purchase, win-back). Write

engaging and conversion-focused email content

aligned with brand voice. Segment audiences based on

purchase behavior, demographics, and engagement

. Monitor and optimize

email performance metrics

(open rate, CTR, conversion rate, unsubscribe rate). Conduct

A/B testing

for subject lines, visuals, and CTAs. Work closely with design and ecommerce teams to ensure

brand consistency

and effective product presentation. Ensure compliance with

email marketing laws

(CAN-SPAM, GDPR). Use tools like

Klaviyo, Mailchimp, Omnisend, or HubSpot

to manage campaigns.

Requirements:

1-3 years of experience in

email marketing

, preferably in

ecommerce

. Proficiency with

email automation platforms

(Klaviyo, Mailchimp, etc.). Strong

copywriting

and

visual sense

for ecommerce storytelling. Analytical mindset; ability to interpret campaign data and make improvements. Basic understanding of

Shopify, WooCommerce, or other ecommerce platforms

is a plus.
Job Type: Full-time

Pay: ₹10,000.00 - ₹20,000.00 per month

Work Location: In person