Job Description

1. Ecommerce Strategy & Business Development:

Develop and execute comprehensive e-commerce strategies:

This is the core difference. They create strategies to increase online sales, optimize conversion rates, and improve average order value (AOV) and customer lifetime value (CLV).

Website management and optimization:

Overseeing the entire e-commerce platform (e.g., Shopify, Magento, WooCommerce), ensuring its design, functionality, user experience (UX), and mobile responsiveness are optimized for sales. This includes product listings, pricing, promotions, and inventory management.

Sales funnel optimization:

Identifying and addressing bottlenecks in the sales funnel from product discovery to checkout to minimize cart abandonment.

Marketplace management:

If applicable, managing presence and campaigns on third-party marketplaces (e.g., Amazon, Flipkart).

New product launches:

Collaborating with product teams to plan and execute digital marketing for new product rollouts on the e-commerce site.

2. Digital Marketing Execution (with an E-commerce Lens):

Search Engine Optimization (SEO) & Search Engine Marketing (SEM/PPC):

SEO:

Optimizing product pages, category pages, and blog content for relevant keywords to improve organic search rankings and drive qualified traffic.

PPC:

Managing paid ad campaigns (Google Ads, Shopping Ads) specifically aimed at direct product sales and maximizing ROI. This includes managing product feeds.

Social Media Marketing & Social Commerce:

Developing social media strategies to drive traffic directlyto product pages and enable direct purchases through social commerce features (e.g., Instagram Shopping, TikTok Shop). Leveraging user-generated content (UGC) and influencer marketing to showcase products and drive sales. Exploring livestream shopping events.

Email Marketing & SMS Marketing:

Designing and implementing highly targeted email and SMS campaigns for product promotions, abandoned cart recovery, post-purchase follow-ups, loyalty programs, and personalized recommendations. Segmenting customer lists based on purchase history and Browse behavior to deliver relevant offers.

Content Marketing:

Creating conversion-focused content, such as detailed product descriptions, compelling visuals, video demonstrations, buying guides, and customer testimonials. Blogs and articles that address customer pain points and lead them to product solutions.

Display Advertising & Retargeting:

Running display campaigns to build brand awareness and, more importantly, retargeting ads to customers who have visited the site or viewed products but haven't purchased.

Affiliate Marketing:

Managing affiliate programs to drive sales through partnerships with other websites or influencers.

3. Data Analysis & Performance Optimization (Conversion-Focused):

Deep dive into e-commerce analytics:

Beyond general website traffic, they analyze sales volume, conversion rates, average order value, customer acquisition cost (CAC), customer lifetime value (CLV), cart abandonment rates, and return on ad spend (ROAS).

A/B Testing and Conversion Rate Optimization (CRO):

Continuously testing different elements on product pages, landing pages, and the checkout process to improve conversion rates.

Customer journey mapping:

Analyzing how customers interact with the website and digital touchpoints to identify areas for improvement and personalization.

Reporting:

Providing detailed reports on e-commerce performance, identifying trends, and making data-driven recommendations for growth.

4. Cross-Functional Collaboration & Management:

Working closely with sales and product teams:

Ensuring marketing efforts align with sales targets and product availability.

Collaborating with IT/Development:

To ensure the e-commerce platform is technically sound, secure, and supports marketing initiatives.

Customer Service Integration:

Ensuring digital marketing efforts enhance the overall customer experience and that customer service can support online shoppers effectively.

Inventory and Logistics:

While not directly responsible for fulfillment, they often coordinate with these teams to ensure promotions align with stock levels and delivery capabilities.
Job Type: Full-time

Pay: ?15,568.66 - ?20,000.00 per month

Ability to commute/relocate:

Vellore, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred)
Education:

Bachelor's (Preferred)
Experience:

Digital marketing: 1 year (Required)
License/Certification:

Fundamentals of digital marketing (Required)
Work Location: In person