LifeKrafts is a leading D2C brand known for pioneering innovation and setting new benchmarks in the Indian online marketplace. We are the #1 category leader on Amazon and are expanding our footprint through our Shopify store. With a strong focus on quality, creativity, and customer-centric solutions, we are now looking for a dynamic team player to help scale our digital presence and conversions.
Role Overview:
We are looking for a
passionate and proactive individual
to manage our Shopify website, drive brand awareness, and grow both organic and paid traffic. This role requires someone who is digitally savvy, results-driven, and excited to take ownership of growth initiatives across multiple digital channels.
Key Responsibilities:
Shopify Website Management
Own and manage the Shopify website - including product listings, visual merchandising, and optimization.
Work with developers/designers to enhance UI/UX and improve site speed and user flow.
Implement conversion optimization strategies (CRO) to boost sales and AOV.
Ensure mobile responsiveness and SEO best practices are followed.
Customer Experience & Conversion Optimization
Monitor user behavior via tools like Hotjar/GA4 and improve on-site experience.
Reduce cart abandonment and optimize checkout flows.
Build loyalty through improved customer journeys and post-purchase experiences.
Marketing & Brand Growth
Plan and execute social media campaigns to increase brand awareness and engagement.
Collaborate with content creators and designers to deliver high-performing creatives.
Manage influencer collaborations and partnerships.
Monitor and analyze campaign performance across Facebook, Instagram, Google Ads, and more.
Growth (Organic + Inorganic)
Drive organic growth through SEO, content marketing, and community building.
Plan and execute paid advertising strategies for performance marketing.
Track KPIs across acquisition, retention, and revenue growth metrics.
Requirements:
2-4 years of experience managing Shopify and digital marketing campaigns.
Strong understanding of D2C e-commerce and digital consumer behavior.
Experience with tools like Google Analytics, Meta Ads Manager, Klaviyo, and Shopify apps.
Energetic, self-motivated, and goal-oriented mindset.
Creative problem-solver with a bias for action.
What We Offer:
An entrepreneurial, high-growth environment.
Ownership of your domain with creative freedom.
The chance to work with a market-leading brand shaping the future of D2C in India.
Competitive salary and performance-based growth incentives.
Apply now and be part of the LifeKrafts growth journey!